Marcel Coulon, MBA

Research Assistant

Chair of Technology and Innovation Management

Address for Visitors:

WHU - Campus Krautkrämer

Hellenstraße 9

D-56179 Vallendar

Postal Address:

Burgplatz 2

D-56179 Vallendar

Tel.: +49 (0)261 6509 243

Fax: +49 (0)261 6509 249

marcel.coulon ---remove this (npA]V4Q$NxJ%[,@PRL)--- @ whu ---remove this (re-`mPfz9U+J2Mg)--- .edu

Office Hours: by appointment

Research Areas: Technology and Innovation Management; Innovation Portfolio Management

Vita 

M.B.A. at WHU – Otto Beisheim School of Management. Majors: Marketing and Finance. Thesis: “Professional Private Label Management – Category based propositions for food retailing.“

Experience in the consumer goods industry (5 years) as product manager for Bitburger Breweries and L’Oréal Cosmetics. Experience in marketing consulting (2 years) at Grey Advertising.

Studies of business administration at University of applied science Münster. Majors: International Marketing. Diploma thesis: “Success factors of marketing B2B services online”