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Die nachfolgenden Fallstudien wurden bereits vom Lehrstuhl für Internationales Management & Beschaffung beim European Case Clearing House (ECCH) veröffentlicht. Über die Homepage des ECCH (www.ecch.com) können Sie die Fallstudien auch erwerben.
2009
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| Blue Ocean Strategy at Henkel, 2009, 12 Seiten, ECCH-Ref.-Nr. 309-092-1 |
| Dawn of a New Era – Beiersdorf’s Growth Options in China, 2009, 17 Seiten, ECCH Ref.-Nr. 509-019-1 |
2008
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| A New Chapter for AbeBooks – Escaping a Saturated Market, 2008, 13 Seiten, ECCH Ref.-Nr. 309-052-1 |
| HTS – Catching the Dragon with Premium Service, 2008, 22 Seiten, ECCH Ref.-Nr. 309-053-1 |
| Renault Riding New Waves – The Dacia Logan: Turning around Sales, not Cars, 2008, 21 Seiten, ECCH Ref.-Nr. 309-054-1 |
| GameGoods – The Cash is Real: Internationalization Opportunities in the Virtual Goods Industry, 2008, 22 Seiten, ECCH Ref.-Nr. 309-055-1 |
| Protecting the High Ground – The Repositioning of Lindt & Sprüngli’s Premium Chocolate Brand in Germany, 2008, 15 Seiten, ECCH Ref.-Nr. 309-056-1 |
| Vodafone Redefining Mobile Communication – Pushing ahead Fixed Mobile Covergence, 2008, 15 Seiten, ECCH Ref.-Nr. 309-057-1 |
| SIDESTEP – RUNNERS POINT Stepping Ahead, 2008, 17 Seiten, ECCH Ref.-Nr. 309-058-1 |
| EBIT and Ethics: Corporate Social Responsibility at Merck Ltd, Thailand, 2008, 23 Seiten, ECCH Ref.-Nr. 708-010-1 |
| The Merck Excellence Check: Maintaining Business Success at Merck Ltd, Thailand, 19 Seiten, ECCH Ref.-Nr. 608-005-1 |
| Borussia Mönchengladbach: How to Create Marketing Opportunities Through Broadband Internet in Professional Football, 2008, 19 Seiten, ECCH Ref.-Nr. 508-006-1 |
| Anja Gockel London Goes East - An Internationalization Strategy for a High-End Fashion Brand, 2008, 20 Seiten, ECCH Ref.-Nr. 308-312-1 |
2007
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| Netviewer - Unlimited Growth?, 2007, 16 Seiten, ECCH Ref.-Nr. 807-030-1 |
| METRO Cash & Carry - Entering the Ukraine, 2007, 17 Seiten, ECCH Ref.-Nr. 607-002-8 |
| ABB: Can a Swiss Multinational be Neutral in its Group Structure?, 2007, 13 Seiten, ECCH Ref.-Nr. 307-137-1 |
| BASF Coatings: Production Going East, 2007, 15 Seiten, ECCH Ref.-Nr. 307-340-1 |
| BP Alternative Energy International Ltd.: The Birth of BP Wind Energy, 2007, 18 Seiten, ECCH Ref.-Nr. 307-339-1 |
| CDP Bharat Forge: Forging a German-Indian Enterprise, 2007, 19 Seiten, ECCH Ref.-Nr. 307-341-1 |
| The Colourful World of HARIBO: The Goldbear Down Under, 15 Seiten, ECCH Ref.-Nr. 307-357-1 |
| Internationalization at Policen Direkt, 2007, 12 Seiten, ECCH Ref.-Nr. 307-342-1 |
| Connecting the Real and Virtual World: Sony BMG’s Market Entry into Second Life, 2007, 25 Seiten, ECCH Ref.-Nr. 507-138-1 |
| Optimizing the International Value Chain: Veritas AG Relocating an Extrusion Line to Mexico, 2007, 15 Seiten, ECCH Ref.-Nr. 307-338-1 |
| Small Part, Big Impact: The Miele Way of Sourcing, 2007, 15 Seiten, ECCH Ref.-Nr. 607-027-1 |
| Note on Business Footprint Optimization, 2007, 7 Seiten, ECCH Ref.-Nr. 307-361-5 |
| Overhauling the Network - Lufthansa Technik's Decision for a Stronger Network Within its European Overhaul Operations, 2007, 15 Seiten, ECCH Ref.-Nr. 307-322-1 |
2006
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The Price is Right - Developing an International Transfer Pricing System for Maschinenbau Kitz GmbH, 2006, 18 Seiten, Ref.-Nr. 106-058-1
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Lanxess AG (B) - Divide and Conquer, 2006, 25 Seiten, Ref.-Nr. 106-059-1
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K+S Group - Growth Opportunities in a Mature Industry (A), 2006, 27 Seiten, Ref.-Nr. 306-585-1
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K+S Group - Growth Opportunities in a Mature Industry (B), 2006, 8 Seiten, Ref.-Nr. 306-586-1
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Expanding Success - PERI's Introduction of TRIO in the US, 2006, 6 Seiten, Ref.-Nr. 106-051-1
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Expanding Success - Building a Concrete Future for PERI USA (A), 2006, 17 Seiten, Ref.-Nr. 306-497-1
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Fraport Goes International - An Internationalization Opportunity in China for an Airport Operator, 2006, 29 Seiten, Ref.-Nr. 306-492-1
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BASF AG - The Nanjing Project: A Major Investment in China, 2006, 16 Seiten, Ref.-Nr. 306-493-1
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Dr. Paul Lohmann - Redefining the US Sales and Distribution Function (A), 2006, 16 Seiten, Ref.-Nr. 506-173-1
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Dr. Paul Lohmann - Redefining the US Sales and Distribution Function (B), 2006, 8 Seiten, Ref.-Nr. 506-174-1
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Jamba! - Digital Internationalization, 2006, 14 Seiten, Ref.-Nr. 806-046-1
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Spreadshirt: The Return of E-Commerce, 2006, 18 Seiten, Ref.-Nr. 806-047-1
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The Awakening Giant - Volkswagen in China, 2006, 17 Seiten, Ref.-Nr. 605-023-1
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Emotionalizing the Lufthansa Brand - All for this one Moment, 2006, 18 Seiten, Ref.-Nr. 506-047-1
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Lanxess AG (A) - Chemical Reaction, 2006, 18 Seiten, Ref.-Nr. 306-207-1
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Zwiesel Kristallglas AG - International Roll-out in a Traditional Industry (A), 2006, 16 Seiten, Ref.-Nr. 306-205-1
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| Zwiesel Kristallglas AG - International Roll-out in a Traditional Industry (B), 2006, 7 Seiten, Ref.-Nr. 306-206-1 |
Behr Group (A) und (B) - Implementing an eSourcing System, 2006, 23 Seiten, Ref.-Nr. 606-018-1
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E-Sourcing at Gretsch Unitas - Getting People to Love it, 2006, 12 Seiten, Ref.-Nr. 606-017-1
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Deutsche Post World Net: Succeed the Mail Market Liberalization in EU, 2006, 20 Seiten, Ref.-Nr. 306-086-1
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Heel: A Bridge Between Two Worlds, 2006, 18 Seiten, Ref.-Nr. 806-009-1
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Sagem Broadband Communication Fixed Terminal Unit: The Latin American Challenge, 2006, 19 Seiten, Ref.-Nr. 806-008-01
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| Throughput Time Management in the Pharmaceutical Industry: Boehringer Ingelheim GmbH, 2006, 16 Seiten, Ref.-Nr. 606-005-1 |
2005
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9Live: Birth of a TV Channel, 2005, 15 Seiten, Ref.-Nr. 305-006-1
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BASF Global Procurement Petrochemical Products: Challenges in Changing Global Commodity Markets, 2005, 25 Seiten, Ref.-Nr. 605-024-1
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Bayer Materialscience: Responsible Operations in Thailand and China, 2005, 23 Seiten, Ref.-Nr. 705-025-1
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BMW: The Quest for Cost Transparency, 2005, 20 Seiten, Ref.-Nr. 605-026-1
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Designing a New Procurement System for Dräger Medical, 2005, 17 Seiten, Ref.-Nr. 605-018-1
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Designing a New Procurement System for Dräger Medical (Spanische Version), 2005, 18 Seiten, Ref.-Nr. E605-018-1
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ECODES: Entering the CO2 Market, 2005, 26 Seiten, Ref.-Nr. 205-044-1
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Faber-Castell AG: International Roll-out of the Grip 2001, 2005, 22 Seiten, Ref.-Nr. 305-248-1
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FC Bayern Munich: Trophies for International Expansion, 2005, 22 Seiten, Ref.-Nr. 305-538-1
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FC Bayern Munich: Trophies for International Expansion (Chinesische Version), 2005, 24 Seiten, Ref.-Nr. C305-538-1
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Metro Cash & Carry: Internationalisation Strategy in Wholesale - The Baltic Scenario, 2005, 20 Seiten, Ref.-Nr. 805-029-1
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Procter & Gamble's Ariel: Walking the Tightrope, 2005, 18 Seiten, Ref.-Nr. 505-093-1
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SAP: Staying One Step Ahead, 2005, 19 Seiten, Ref.-Nr. 305-353-1
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SIG Combibloc: Supply Chain Innovations, 2005, 20 Seiten, Ref.-Nr. 305-353-1
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Smart Goes US: Bigger is Not Always Better, 2005, 17 Seiten, Ref.-Nr. 505-071-1
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Strategic Positioning of Radeberger Gruppe AG in the German Beer Market, 2005, 25 Seiten, Ref.-Nr. 305-007-1
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T-Blade: Skating into the North American Market, 2005, 18 Seiten, Ref.-Nr. 805-027-1
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Tesa AG: Restructuring the Procurement, 2005, 28 Seiten, Ref.-Nr. 605-019-1
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The Awakening Giant: Volkswagen in China, 2005, 17 Seiten, Ref.-Nr. 605-023-1
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The BOC Group: Developing a High-Tech Services Business in Taiwan, 2005, 23 Seiten, Ref.-Nr. 805-028-1
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| X-BSC: Impoving Key Account Management at Cognis, 2005, 27 Seiten, Ref.-Nr. 605-035-1 |
2004
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ALTANA AG: Polishing a Rough Diamond for the US Market, 2004, 18 Seiten, Ref.-Nr. 304-437-1
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Answers for Questions to Come: Corporate Governance at DaimlerChrysler, 2004, 16 Seiten, Ref.-Nr. 304-457-1
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Borussia Dortmund GmbH & Co. KGaA (A), 2004, 8 Seiten, Ref.-Nr. 104-085-1
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Detecon International GmbH: Business Opportunities for Public Wireless LAN in Egypt, 2004, 22 Seiten, Ref.-Nr. 804-049-1
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Keralogie: L'Oréal's Sleeping Beauty, 2004, 12 Seiten, Ref.-Nr. 504-094-1
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Lufthansa Cargo AG: The Wow Alliance in the UK, 2004, 22 Seiten, Ref.-Nr. 304-403-1
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Merck Indonesia: The Asian Demand Chain Challenge, 2004, 23 Seiten, Ref.-Nr. 304-149-1
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Merck Mexiko: Supply Chain Management in Latin America, 2004, 22 Seiten, Ref.-Nr. 604-068-1
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Onvista AG: Sustaining Success in an Adverse Market Environment, 2004, 25 Seiten, Ref.-Nr. 304-398-1
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Paul Hartmann AG: Expansions Down Under, 2004, 25 Seiten, Ref.-Nr. 304-401-1
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Shanghai Volkswagen: Implementing Project Management in the Electrical Engineering Division, 2004, 18 Seiten, Ref.-Nr. 304-561-1
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Super RTL (A): Restructuring a Private German TV Station, 2004, 24 Seiten, Ref.-Nr. 304-399-1
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Taming the Elephant: Turnaround of Mercedes-Benz India Limited, 2004, 14 Seiten, Ref.-Nr. 304-105-1
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The Acquisition of Air Dolomiti, 2004, 33 Seiten, Ref.-Nr. 304-400-1
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Volkswagen Purchasing: Reverse Auctions in Japan, 2004, 18 Seiten, Ref.-Nr. 304-397-1
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| Vossloh AG: Hitting the Growth Track, 2004, 29 Seiten, Ref.-Nr. 304-402-1 |
2003
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Puma AG, 2003, 27 Seiten, Ref.-Nr. 303-075-1
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Sony Music Entertainment (Germany) GmbH: Writing the New Song, 2003, 25 Seiten, Ref.-Nr. 303-092-1
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Xelibri: A Siemens Mobile Adventure **BEST SELLING CASE**, 2003, 18 Seiten, Ref.-Nr. 303-074-1
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| Xelibri: Una aventura de Siemens Mobile (Spanische Version), 2003, 21 Seiten, Ref.-Nr. E303-074-1 |
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