Excellence in
Management
Education

Principles

Quality management at WHU follows a process-oriented approach. Quality assurance in teaching and learning forms the basis of quality management. There are four fundamental aspects to the implementation of the WHU quality concept.

The principle of continuous improvement

  • QM as an iterative process
  • Monitoring of quality standards, procedures, and the status quo

Involvement of all the relevant stakeholders

  • Importance of this involvement for the appraisal and development of quality management

Top-down approach

  • Sustained support of the quality concept by the school management
  • Involvement in strategic planning

Bottom-up approach

  • Quality concept of the staff, students, and faculty
  • Constant integration of quality considerations in the day-to-day work of the school