Excellence in

Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



Guest lecture by Dr. Martin Andree, Henkel AG & Co. KGaA, in "Brand Management" course

Under the title “Brand building through media” we had the pleasure to welcome Dr. Martin Andree, Corporate Vice President International Marketing Beauty Care, at our guest lecture of the B.Sc. course “Brand [...]


“Purchasing Live“ event series: Henkel Global Purchasing Leadership Team again welcomed WHU MBA group

On July 23rd, 2014, WHU’s Full-Time MBA class of 2015 visited Henkel’s Düsseldorf headquarters as part of their core course “Strategic Sourcing” (Professor Lutz Kaufmann). With the visit, Henkel and WHU continue a [...]


4th Henkel-WHU Round Table

On 26th of May 2014, WHU interns, their mentors at Henkel, alumni as well as the HCCG team met for the fourth time in a restaurant in the old town of Duesseldorf. The round table, which takes place [...]

Journal of Brand Management

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The JBM is a leading journal for brand management and strategy, focusing on science as well as business practice. 

To the journal: