Excellence in

Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



7th Advisory Board Meeting of the Henkel Center for Consumer Goods

On  November 7th, 2014, the 7th Advisory Board Meeting of the Henkel Center for Consumer Goods (HCCG) took place on the premises of the Henkel AG & Co. KGaA in Duesseldorf. The yearly meeting of the [...]


Guest session "Total Value Chain Mapping” by Alejandro Hernandez in the course on “Supply Management” of WHU’s BSc program

On Thursday, October 16, 2014, WHU was welcoming a further guest speaker in its Bachelor course “Supply Management”. An enthusiastic discussion ensued after Alejandro Hernandez presented the challenges Henkel was [...]


Article on social media applications in product innovation published in PDMA Handbook

An article of Tim Oliver Brexendorf together with Anna Dubiel and Sebastian Glöckner was published in the fourth volume of the Product Development and Management Association’s (PDMA) highly acclaimed “Tool Book” [...]

Save the date!

Are you interested in combining your thesis with an internship at Henkel? The topics and the application process will be presented on:

13 January 2015 at 7 p.m. (C-003)

Journal of Brand Management

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The JBM is a leading journal for brand management and strategy, focusing on science as well as business practice. 

To the journal: