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Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.

News

07/24/2014

“Purchasing Live“ event series: Henkel Global Purchasing Leadership Team again welcomed WHU MBA group

On July 23rd, 2014, WHU’s Full-Time MBA class of 2015 visited Henkel’s Düsseldorf headquarters as part of their core course “Strategic Sourcing” (Professor Lutz Kaufmann). With the visit, Henkel and WHU continue a [...]

05/27/2014

4th Henkel-WHU Round Table

On 26th of May 2014, WHU interns, their mentors at Henkel, alumni as well as the HCCG team met for the fourth time in a restaurant in the old town of Duesseldorf. The round table, which takes place [...]

05/21/2014

MSc Students worked on real-life case study at Henkel – Part 2

For the second time, students of the MSc course “Product manager’s interfaces and tools” of Tim Oliver Brexendorf visited Henkel in Düsseldorf and worked on real-life case studies regarding new product [...]

Journal of Brand Management

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The JBM is a leading journal for brand management and strategy, focusing on science as well as business practice. 

To the journal:
www.palgrave-journals.com/bm