Excellence in

Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



Roadshow Henkel Innovation Challenge

On October 16, 2014, the Henkel Center for Consumer Goods welcomed Joana-Adu Amponsah, Employer Branding Manager at Henkel, and her colleague Jana Müller who presented important facts around the Henkel Innovation [...]


Real-Life Case Study Presentation with Henkel AG & Co. KGaA @ WHU-Campus Düsseldorf

 On Wednesday, 8th of October 2014, students of the full-time MBA Class of 2015 presented some very creative and interesting results on the Henkel Real-Life Case Study which was supervised and judged by Ms. Saskia [...]


Interbrand guest lecture by Ms. Nina Oswald in Brand Management class

The HCCG had the pleasure to welcome Ms. Nina Oswald, Managing Director Germany and Member of Management Board Central and Eastern Europe, of Interbrand in the BSc Brand Management course of Tim Oliver Brexendorf and [...]

Journal of Brand Management

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The JBM is a leading journal for brand management and strategy, focusing on science as well as business practice. 

To the journal: