Excellence in

Henkel Center for Consumer Goods

Welcome at the Henkel Center for Consumer Goods

The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.



WHU Full Time and Part Time MBA students visit China

End of February and beginning of March the Full-Time and Part-Time MBA-Students headed off for yet another essential part of their studies - the international Module in China, Shanghai & Bejing, which serves to [...]


Robert Risse holds the BSc course “Introduction to German Corporate Tax law” during the spring term at WHU

Robert Risse, Global Head of Tax & Trade Group at Henkel holds the BSc Course “Introduction to German Corporate Tax law” for the second time during the spring term 2014. WHU students get insights into the German [...]


Dr. Martin Zethoff held a lecture on ”Product packaging” together with Ass. Prof. Brexendorf at the MSc course “Product Manager’s Interfaces and Tools”

Dr. Martin Zethoff, Director Global Packaging Technologies Laundry Care at Henkel, held a joint lecture with Ass. Prof. Tim Oliver Brexendorf in the MSc Course “The Product Manager’s Interfaces and Tools”. The WHU [...]

Journal of Brand Management

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The JBM is a leading journal for brand management and strategy, focusing on science as well as business practice. 

To the journal: