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The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the website for The Otto Beisheim Endowed Chair of Marketing and Commerce. Key scientific research activities of Prof. Dr. Martin Fassnacht and his team address questions within the fields of price management, brand and luxury brand management, retailing and services marketing as well as market-oriented corporate management. Both latest research results and trends within each field of research and practice constitute elements within the scope of teaching activities of the Chair of Marketing and Commerce.

News

04/16/2014

Real-Life Case Study Presentation with Beiersdorf @ WHU-Campus Vallendar

On Tuesday, April 8, the students of our BSc course “Retail Marketing” presented their results on the Real-Life Case Study in cooperation with Beiersdorf AG. For 4 weeks, the students worked on marketing issues [...]

03/31/2014

Guest Lecture by Mr. Christian Meermann, Managing Director, Peek & Cloppenburg KG @WHU-Campus Vallendar

On Friday March 28, Mr. Meermann presented an enriching guest lecture on the topic “eCommerce: Turning traditional retail upside down” in our BSc course “Retail Marketing”. He gave an overview on the German apparel [...]

12/18/2013

New article by Carina Simon, Tim Oliver Brexendorf and Martin Fassnacht published in special issue “Brand Experience” of Marketing Review St. Gallen

Today’s market environment is characterized by offers of increasingly more similar products. Accordingly, companies must constantly find new ways to differentiate and distinguish their brands from others. The awakening [...]

Latest activity report

Click on the following link to donwload the activiy report 2012/13.