Excellence in

The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.


At out chair we inspire marketing – towards research, teaching and practice.

Within our research fields price management, retail marketing, brand and luxury brand management as well as market-oriented corporate management, we strive for highly science-based and practice-relevant answers for latest questions.

Through publications in practice-oriented magazines as well as guest lectures and cooperation projects, we cultivate the interaction and inspiration between theory and practice. 

As inspiring for us also means to convince our students and fill them with enthusiasm for the diverse and relevant questions of marketing, we focus on current and practice-oriented teaching methods.

Get inspired!



Quotations of Prof. Dr. Martin Fassnacht in the magazine "Wirtschaftswoche"

Furniture store rows back – No unlimited right of return at Ikea


Article by Prof. Dr. Martin Fassnacht and Dipl.-Kfm. Markus Szajna published in the network and career magazine "high potentials"

“Challenge Retail Industry: Excellent career opportunities for high potentials”

Competition in the retail sector is enormous, competitors are strong and the search for new concepts of customer retention will never end. [...]

Latest activity report

Click on the following link to download the activiy report 2012/13.