Excellence in
Management
Education

The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU.

WE INSPRIE MARKETING

At out chair we inspire marketing – towards research, teaching and practice.

Within our research fields price management, retail marketing, brand and luxury brand management as well as market-oriented corporate management, we strive for highly science-based and practice-relevant answers for latest questions.

Through publications in practice-oriented magazines as well as guest lectures and cooperation projects, we cultivate the interaction and inspiration between theory and practice. 

As inspiring for us also means to convince our students and fill them with enthusiasm for the diverse and relevant questions of marketing, we focus on current and practice-oriented teaching methods.

Get inspired!

News

12/17/2014

New Activity Report 2013/2014 - Prof. Fassnacht & Team wish you a merry Christmas!

The new Activity Report 2013/2014 of the The Otto Beisheim Endowed Chair of Marketing and Commerce for the period from 01 September 2013 to 31 August 2014 has now been published.

The report provides you an overview of [...]

12/04/2014

Prof. Dr. Martin Fassnacht and Team congratulate Dr. Eva Schuckmann on winning the Retail Award 2014 of the Erich-Kellerhals-Foundation

Ms. Dr. Eva Schuckmann, former doctoral student at the Chair of Marketing and Commerce at WHU - Otto Beisheim School of Management, has received the Retail Award 2014 of the Erich-Kellerhals-Foundation.

With the Retail [...]

Latest Activity Report

Click on the following link to download the Activity Report 2013/14.