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The Otto Beisheim Endowed Chair of Marketing and Commerce

 

We inspire Marketing

Welcome to the website for The Otto Beisheim Endowed Chair of Marketing and Commerce. Key scientific research activities of Prof. Dr. Martin Fassnacht and his team address questions within the fields of price management, retail marketing, brand and luxury brand management as well as market-oriented corporate management. Both latest research results and trends within each field of research and practice constitute elements within the scope of teaching activities of the Chair of Marketing and Commerce.

News

09/11/2014

Quotations of Prof. Dr. Martin Fassnacht in the news magazine Stern

In Berlin, two women opened the first supermarket without anything else around – it is a social experiment. Apart from condoms Germany´s first plastic and disposable packaging free supermarket offers nearly everything [...]

09/10/2014

New article by Prof. Dr. Martin Fassnacht and Dipl.-Kfm. Markus Szajna published in the magazine "Wirtschaftswoche"

Ikea now offers its clients a lifelong right of return. What seems to be a comercial "Harakiri"-action, is actually a clever move.

The submission of a purchase receipt is enough. After that, according to the [...]

05/16/2014

KELLOGG-WHU EMBA Luxury Brand Management 2014

From May 9th to 13th WHU welcomed 111 international Kellogg-WHU EMBA Students on our Campus in Vallendar for Professor Fassnacht’s lecture “Luxury Brand Management” which was presented for two classes of the [...]

Latest activity report

Click on the following link to download the activiy report 2012/13.