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The Otto Beisheim Endowed Chair of Marketing and Commerce

Welcome to the website for The Otto Beisheim Endowed Chair of Marketing and Commerce. Key scientific research activities of Prof. Dr. Martin Fassnacht and his team address questions within the fields of price management, retail marketing, brand and luxury brand management as well as market-oriented corporate management. Both latest research results and trends within each field of research and practice constitute elements within the scope of teaching activities of the Chair of Marketing and Commerce.

News

05/16/2014

KELLOGG-WHU EMBA Luxury Brand Management 2014

From May 9th to 13th WHU welcomed 111 international Kellogg-WHU EMBA Students on our Campus in Vallendar for Professor Fassnacht’s lecture “Luxury Brand Management” which was presented for two classes of the [...]

04/16/2014

Real-Life Case Study Presentation with Beiersdorf @ WHU-Campus Vallendar

On Tuesday, April 8, the students of our BSc course “Retail Marketing” presented their results on the Real-Life Case Study in cooperation with Beiersdorf AG. For 4 weeks, the students worked on marketing issues [...]

03/31/2014

Guest Lecture by Mr. Christian Meermann, Managing Director, Peek & Cloppenburg KG @WHU-Campus Vallendar

On Friday March 28, Mr. Meermann presented an enriching guest lecture on the topic “eCommerce: Turning traditional retail upside down” in our BSc course “Retail Marketing”. He gave an overview on the German apparel [...]

Latest activity report

Click on the following link to donwload the activiy report 2012/13.