The 3rd edition of the classical textbook “Price Management”, which was written by Prof. Dr. Dr. h.c. mult. Hermann Simon and Prof. Dr. Martin Fassnacht and published in September 2008 by Gabler, is now completely revised and enlarged. “Price Management” addresses students as well as scientists and managers. In academic studies, price management takes an important role and also became a matter to the top management of companies. In particular, it belongs to the latter, because price is a driver for profits with outstanding importance - which applies to every industry.
The new edition outlines a consequent process perspective. Price Management should not be restricted to the pricing decision, it rather requires to consider the whole process from strategy to analysis, decision making and implementation.
Chapter 2 deals with important strategic parameters of Price Management. After considering the analysis stage from an economic and behavorial scientific view in chapter 3 and 4, the decision making process is portrayed in chapters 5 to 7. Hereby, one-dimensional, multidimensional and long term optimized prices are considered. The statements to the process perspective terminate with the phase of implementation in chapter 8.
Additionally, pricing problems and pricing behaviours differ between industries. Therefore, sectorial price management is explained in chapters 9 to 13. Moreover, typical specifics of pricing-processes for the industry sectors Services, Manufactured Goods, Commerce and Internet are reconsidered. The book concludes with a chapter referring to international price management.
With Dr. Josef Ackermann, Prof. Dr. Philip Kotler, Kasper Rorsted, Prof. Dr. Bernd Skiera and Dr. Wendelin Wiedeking, international well-known personalities from science and practice served as testimonials.
Prof. Dr. Dr. h.c. mult. Hermann Simon is chairman of Simon-Kucher & Partners where he was CEO until 2009. Until 1995, he was holder of the Management and Marketing Chair at the Johannes Gutenberg-University Mainz. He completed visiting professorships at different universities like Harvard Business School, Standford University and Keio University Tokio. Prof. Dr. Martin Fassnacht is holder of the Chair of Business Administration, particularly Marketing and Commerce (The Otto Beisheim Endowed Chair of Marketing and Commerce).
“Price Management” disposes over 153 images and 81 charts on altogether 614 pages (ISBN 978-3-409-39142-9, 64,99 Euro).