Excellence in
Management
Education

Wednesday, September 19, 2012

Welcome the Class of 2014 – 54 Members strong!

The Orientation Week, focusing on "The Role of the General Manager” started on schedule with 54 managers, continuing a successful trend of attracting an increasing number of qualified executives to the Program - despite the recent tendency of fewer MBA candidates enrolling in Programs worldwide.

Professor Michael Frenkel, Dean of WHU, greeted the new Program participants, emphasizing the importance of curiosity. "Be curious. The next two years will give you the chance to learn from all sides: the professors and your classmates - both in Vallendar and from around the world. Use curiosity to get the most out of it." The Dean went on to say that "We're curious, too. We want to hear your impressions of our satellite campus in Dusseldorf," explaining that EMBA 2014 will be the first Kellogg-WHU class to experience selected weekend modules at the newly opened facilities.

"We are especially pleased that our international Program has gained tremendous recognition, and that we were able to welcome such high caliber managers yet again," says Hanne Forssbohm, Program Director. "Choosing to participate in such a rigorous Program is a very important decision, indeed. The fact that fewer and fewer participants join the Program with the financial support of their company doesn't make this decision easier. We understand this. The high level of service and attention that our Admissions Team provides plays a key role in facilitating this decision-making process, and demonstrates how important each individual participant is to the Program. This service is a core value of the Program – and our participants benefit from this early on. Maybe that’s a part of the reason why we continue to be so successful despite the global EMBA trend."  The entering class once again exemplifies high diversity, originating from 23 countries, various industrial and academic backgrounds, and demonstrating different professional expertise.

Followed by an overview by Forssbohm, the new class was introduced to LIFO®, the first step in a structured personal development process that takes place during the entire 2 year Program. Lead by certified LIFO® coaches, participants learned how the system works and were immediately able to apply this tool during a highly interesting and entertaining team-building exercise. Individual coaching sessions are scheduled to take place during the week.

Professor Jürgen Weigand, Academic Director of the MBA Programs, WHU, took the opportunity to expose individual candidates' expectations of the Program and how the diversity and expertise of the group will serve to enhance the learning during the two years. "Use all resources while you're here. Use the know-how in this room – and that of your global network that you’re going to build. I believe you'll find that this IS a life-changing experience - probably more than you now expect."

We heartily welcome the Kellogg-WHU EMBA Class of 2014!