European Bachelor Summer Institute - Overview

In the summer, WHU offers the European Bachelor Summer Institute as a two-week course on "The Business, Political and Cultural Environment in Europe" for undergraduate students of WHU's international partner universities.

European Bachelor Summer Institute
June 2, 2013 - June 14, 2013

The course takes place on the attractive campus of WHU - Otto Beisheim School of Management in Vallendar, located just outside of Koblenz in the UNESCO World Heritage Site Upper Middle Rhine Valley, one hour away from Frankfurt!

The two-week program, directed by Professor Michael Frenkel, offers a four US credit hour class focusing on the following topics:

• Trade Integration in Europe and the European Union
• Monetary Integration in Europe: The Euro as Europe's Common Currency
• Competing in European Markets
• Operations Management in Europe - Embracing Sustainability
• Business Environment and Strategies of Foreign Direct Investment Investors in Central and Eastern Europe
• European Marketing

The European Bachelor Summer Institute is tailored to Bachelor students in business administration, who are interested to learn more about the business environment in Europe. The program integrates cultural experiences and practical business examples, including on-site visits. The language of instruction is English. As the program lasts until late Friday evening, the departure day is Saturday June 15, 2013.