Excellence in
Management
Education

Title
MBA 2011 International Module Asia (China)
Contacts hour per week
3.0
Lecturer
Ehrgott, Matthias
Reimann, Felix
Language
Content
Not eligible for exchange students!
1. History of China
2. China's Political and Economic Environment
3. Infrastructure and Supply Chain Management in China
4. EU-Delegation: China Trade Negotiations
5. Branding and Pricing in China
6. Field Trips to Western & Chinese MNCs from the Fields of Automotive, Electronics, Logistics, Machinery & Equipment, and Services
Course description
1. Understanding the challenges of international management in emerging countries
2. Learning about Chinese (economic) history and cultural differences
3. Understanding the economic activities of Western & Chinese companies in China and on the world markets
Teaching methods
Interactive Lecture, Case Studies & Group Work, Mini-Cases &
Exercises, Guest Lectures, Field Trips
Literature
Course Package with Readings
Method of examination
Exam, Presentations, Oral Participation