Excellence in
Management
Education

Title
MBA 2012 Economics of Strategy
Contacts hour per week
3.0
Lecturer
Weigand, Jürgen
Content
Not eligible for exchange students!
Overview
This course looks into the logic and consequences of strategic decisions which aim at advancing a firm's market position. We employ analytical methods of Industrial Organization, modern game theory and strategic management theory to answer questions such as: What competitive strategies may firms employ to compete successfully?, How do these strategies affect market outcomes (prices, firm profits, innovation etc.)? More precisely, we examine whether and when market entry will be profitable by identifying the mechanisms of strategic competition to deter or accommodate market entry and expansion of newcomers. A central integrating idea is anticipating the response of other actors in the market environment and recognizing that often a firm's profits depend on the actions of other firms. Finally, we will consider whether certain competitive strategies raise antitrust concerns.



Outline
1. Fundamentals
2. Nature of Competition
3. Competitive Strategies and Competition Policy
Literature
Course Pack
Other material will be uploaded to mywhu.
Method of examination
Exam