Excellence in
Management
Education

Title
MBA 2012 The General Manager - Leadership
Contacts hour per week
3.0
Lecturer
Högl, Martin
Language
Content
Not eligible for exchange students!
1. Introduction and Overview
2. Entrepreneurship and Strategy
3. Marketing
4. Supply Chain Management
5. Investment and Finance
6. Outlook on Organization, Leadership and Accounting
Course description
This course imparts knowledge of the subject, the functions and the central topics of Business Administration.
Teaching methods
Lecture, Case Study Work
Literature
Bruner, R. et al., The Portable MBA, 4th ed., 2003
Method of examination
Exam, Case Study Work