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Henkel Center for Consumer Goods
Welcome at the Henkel Center for Consumer Goods
The objective of the center is to contribute to the research of consumer goods in different areas, especially of marketing, controlling and procurement, and to encourage an intensive collaboration with business.
News
16.05.2013
Guest session "Purchasing as Strategic Key Lever to Boost the Results of the Company“ by Robert Bossuyt in the course on “Strategic Sourcing” of WHU’s parttime MBA program
On Saturday, May 11th, 2013, we welcomed another high caliber guest in our course on "Strategic Sourcing“ in WHU’s Parttime MBA program. Robert Bossuyt engaged in an enthusiastic interaction with the participants. He outlined the...
08.04.2013
WHU Full-Time and Part-Time MBA classes visit China
In the last two weeks of March, WHU’s Full-Time and Part-Time MBA classes headed out for their “International Modul China”, accompanied by their Professors Dr. Matthias Ehrgott and Dr. Felix Reimann. The one week (PT-MBA) and two weeks...
20.03.2013
Theory meets practice - Students present Gliss Kur Cases in Brand Manager’s Toolkit seminar at Henkel
As the successful finale of the managerial seminar “Brand Manager’s Toolkit”, on March 18, 2013, MSc students presented their marketing concepts to a jury of Henkel managers and WHU faculty at Henkel AG & Co. KGaA in Duesseldorf....
