Welcome to the Center of Private Banking

With growing wealth of private households, Private Banking in general and Private Wealth Management in particular gain further importance. Companies fight for the market and innovation and quality of the products and the advisory are essential to win and sustain market shares. Up to now Germany lacked an independent scientific view of Private Banking and its sub areas like Asset Management, Financial Planning, Customer Relationship Management or even Estate Planning. WHU - Otto Beisheim School of Management is closing this gap by founding a "Center of Private Banking" with the support of the industry. The center aims at backing this special bank service with the help of scientific research and at improving service quality of banks combined with customer satisfaction and customer loyalty, that in the end lead to an increased profitability.