Research of the WHU Marketing Group

We strive for publications in high-quality international research journals and for an active presence in the scientific marketing community. The foundations of our research are:

• A thorough methodological education of our doctoral students,
• the marketing research seminar,
• a very good literature database and financial databases infrastructure in our library,
• the WHU behavioral lab.

The web pages of the individual marketing chairs contain more information on their research:

• Chair of Sales Management and Business-to-Business Marketing
• Chair of Marketing and Commerce
• Chair of Market Research
• Chair of Services Marketing
• Assistant Professor of Consumer Goods Marketing and the Henkel Center for Consumer Goods