Henkel Center for Consumer Goods

Willkommen am Henkel Center for Consumer Goods

Zielsetzung des Centers ist es, einen Beitrag zur Erforschung von Konsumgütern in unterschiedlichen Themenbereichen, insbesondere Marketing, Controlling, Beschaffung und Steuern, zu leisten und mittels praxisrelevanter Managementforschung eine intensive Zusammenarbeit mit der Unternehmenspraxis zu fördern.

Aktuelles

10.08.2017

New article of Tim Oliver Brexendorf and Kevin Lane Keller has been published in the European Journal of Marketing

Together with Kevin Lane Keller, E.B. Osborn Professor of Marketing at Tuck School of Business at Dartmouth College, Tim Oliver Brexendorf has published a new article in the European Journal of...

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09.08.2017

Real-life case with ZWILLING Beauty Group in Prof. Brexendorf’s MBA “Strategic Brand Management” course

As part of the MBA course "Strategic Brand Management" we were very excited to welcome Jutta Langer, Chairwoman ZWILLING Beauty Group, Henrike Kieschke, Global Head of Product & Brand...

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09.08.2017

Thomas Schuffenhauer, Henkel, held a guest lecture in Prof. Brexendorf’s MBA course „Strategic Brand Management“

On July 13th 2017, Thomas Schuffenhauer, Head of Corporate Venturing – Laundry & Home Care at Henkel, held a guest lecture on “Managing brand equities in diverse environments”. He introduced the...

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Studentische Aushilfe gesucht!

Ab sofort ist am Henkel Center for Consumer Goods eine Stelle als studentische Aushilfe zu besetzen. Weitere Informationen finden Sie hier.

Tim Oliver Brexendorf is Co-Editor-in-Chief of the Journal of Brand Management (JBM). The journal has established itself as the leading authoritative journal on brand management and strategy. It publishes original peer-reviewed papers which look at all dimensions of this fast-evolving field, drawing together cutting-edge analysis and the latest thinking from leading international figures in industry and academia.