Excellence in
Management
Education

Title
MBA 2012 International Business Strategies - Kaufmann
Contact hours per week
1.0
Lecturer
Kaufmann, Lutz
Language
Content
Not eligible for exchange students!
1. Relevance of international business strategy
2. Frameworks for international strategic management
3. Customers and Competitors: International product/market strategies
4. Processes and Assets: International footprint strategies
5. Entry and expansion mode decisions
6. Responsible management in foreign market contexts
7. Execution
8. Special Topics
Prerequisites
Compulsory modules
Course description
1. Understanding the challenges involved in conducting international business operations
2. Understanding and learning the concepts and tools for managing international companies
3. Practicing the use of the concepts and tools in selected case settings
Teaching methods
Interactive lecture + discussion, case studies, guest speakers, workshop
Theories
International trade theory, FDY-theory, theory of the firm, stakeholder theory, qualitative + quantitative methods
Literature
Course package with readings and cases
Method of examination
Exam, case studies, presentations, oral participation