Excellence in
Management
Education

Title
MBA 2013 Fundamentals of Strategy
Contact hours per week
3.0
Lecturer
Hutzschenreuter, Thomas
Language
Content
1. Fundamentals of Corporate Strategy?
2. Corporate Portfolio Management
3. Expansion within and across industries
4. International Expansion
5. Managing across Subunits
Course description
Das Ziel der Veranstaltung besteht darin, ein Verständnis für die Prinzipien der Unternehmensstrategie und ihrer Anwendung zu entwickeln. Ausgehend von der grundlegenden Annahme, dass Wettbewerb auf der Ebene der Geschäftseinheit auftritt und Wert letztendlich auf dieser Ebene erzeugt werden muss, werden im Rahmen der Veranstaltung zwei elementare Fragen behandelt:
- Wie kann ein Unternehmen durch seine Aktivitäten auf verschiedenen Märkten entlang der Dimensionen Produkte und Regionen ökonomischen Wert schaffen?
- Wie kann ein Unternehmen mit Hilfe von Akquisitionen und Fusionen wachsen?

1. Discipline-specific knowledge and competence - Practical application of a
range of strategic management instruments (e.g. BCG Matrix, Parenting Advantage)
2. Management specific skills - Participants take the position of the management of a business. They assume a strategic perspective and work on solutions accordingly. Participants receive a thorough overview of different management tools used in practice and learn their application by applying them to cases.
3. Global business environment - Strategies for entering foreign markets.
4. Teamwork and responsible leadership - The participants work on case studies in teams before presenting their work in class.
5. Critical thinking and problem solving skills - The participants analyze business scenarios, apply the covered theories, work out solutions and present them with appropriate justifications. Participants are encouraged to critically analyze the applied theories by participating in class discussions.
6. Managerial and entrepreneurial practice - Course contents are selected based on current challenges in management practice. All contents are accompanied by real life business examples of current business events. Participants work on case studies by taking the position of managers. Guest speakers are invited to lectures to share insights from their business and past experience.
Teaching methods
To be announced
Theories
Internationalization Theories, Resource-based view, Portfolio Theories
Literature
To be announced
Method of examination
To be announced