Excellence in
Management
Education

Title
MBA 2010 Operations Strategy: Sustainability and Competitiveness
Contact hours per week
2.0
Lecturer
Huchzermeier, Arnd
Similar courses
Language
Content
PART I: STRATEGY AND COMPETITIVENESS
1. Business Strategy: Management-by-Objectives versus Hoshin-Kanri
2. Management Quality and Industrial Excellence
3. Fair Process Management

PART II: STRATEGY AND SUSTAINABILITY
4. Al Gore: An Unpleasant Truth
5. Green Consumers
- The China Food Supply Chain
- Product Safety and Eco-Labels
6. Green Retailing
- Wal-Mart's Sustainability Initiative
7. Green Sourcing
- Sustainable Development in the Third World
- Fair Products
- Starbuck's C.A.F.E. Program
8. Green Transport / Distribution Logistics
- Sustainable Transport
- CO2 Footprint Reduction Programs
- Emissions Trade and Offsets
9. Green Manufacturing / Services
- Cradle-to-Cradle Manufacturing: Eco-Efficiency vs. Eco-Effectiveness
- Building Eco-Systems for Businesses
- Tetra-Pak: Creating Wealth from Waste (for the Poor)
10. Corporate Social Responsibility
11. Global Competitiveness in the Future: Legislation and Regulation in the Industry

PART III: REFLECTION
12. Summary and Outlook
Course description
In today's business climate, operations strategy drives firm competitiveness. In particular, the formulation, deployment, execution and adaptation of the firm's business strategy at the process level is in the focus. At the same time, consumers demand more and more green products and services due to global warming and the scarcity of key raw materials such as food, water, oil and metals. There are two fundamental approaches to this pressing issue: striving for continuous improvements along the firm's supply chain or a radical rethinking in the way we organize and manage closed-loop supply chains. Furthermore, intensified horizontal and vertical collaboration are on the horizon of the new business landscape.
Teaching methods
Case studies, video presentations and guest lectures by representatives from industry, retail, consulting or government.
Theories
Critical thinking throughout all parts of the course; a basic understanding of supply chain management and operations strategy is assumed.
Literature
See course package
Method of examination
Class participation (20%), in-class presentation (30%), seminar paper (50%)