Digital Marketing Manager (f/m/d) - Online Sales Unit

Join our highly motivated team, formed with a passion for online marketing and driving sales for the degree programs and Executive Education at WHU. With your knowledge and ideas, you have the opportunity to contribute to the continued growth of WHU’s portfolio of study programs and drive the school further as a market leader in business education. Experience an energetic, welcoming, and open-minded team that supports personal development and fosters an attitude of creativity and collaboration.

Starting: as soon as possible
Locations: WHU Campus Vallendar

Job Description

  • Gain a deep understanding of our core target groups and develop strategies based on that knowledge, with an overview of the WHU growth strategy
  • Develop, implement, and manage those strategies through paid campaigns on LinkedIn, Instagram, YouTube, and potential new channels
  • Generate qualified leads for a growing portfolio of on- and offline study programs, including pre-experience to post-experience, and Executive Education
  • Develop concepts for campaign landing pages and manage their creation based on your concept
  • Create concepts for video ads for online campaigns together with the Video Department
  • Monitor and continuously improve online campaigns and activities using A/B testing, tracking, and analysis tools

Job Qualifications

  • Academic degree or equivalent qualification, preferably in marketing / communications or a business-related field
  • Experience and profound knowledge in campaign management on LinkedIn and other social media channels (e.g. Instagram, YouTube)
  • Experience in working with Content Management Systems, HTML, CSS, Javascript, and Graphic design software are advantageous 
  • Experience in creating video marketing strategies, creativity and a good eye for design are advantageous
  • Strong communication skills in English and German as well as a strong customer orientation
  • Independent and structured way of working, attention to detail as well as team oriented with a hands-on mentality

What we offer

  • A stimulating international working environment
  • An open-minded, supportive, and motivated team
  • Opportunities to actively contribute to the school’s development
  • Flat hierarchies and fast decision-making processes
  • Attractive skill development and training options
  • Flexible working hours
  • Exclusive company-sponsored social benefits
  • Various sports and health programs
  • Easy commuting distance from Cologne, Bonn, and Frankfurt

Do you want to be a part of WHU?
Come join our team!

The application deadline is November 15, 2020. Please send your application documents, including salary expectations, by email to:

Director Online Sales Unit

Verena Wieland

+49 (0)261 6509 620
Send email