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Jun.-Prof. Dr. Irina Heimbach

Assistant Professor of Digitalization
Assistant Professor of Digitalization

E, S or G? Mainly S and G

Research topics in sustainability: Underrepresentation of women in IT professions (S), algorithmic literacy (S), information privacy protection (G), unethical usage of digital technologies and AI (G)

Teaching in sustainability: Developing a web-based application to meet UN’s 17 sustainable development goals (BSc program); discussing information privacy, ethical issues related to AI and data analytics (BSc and MSc programs)

Exemplary publication on sustainability: Tsekouras, D., Gutt, D., & Heimbach, I. (2024). The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness. Journal of the Academy of Marketing Science.

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