Jun.-Prof. Dr. Irina Heimbach
E, S or G? Mainly S and G
Research topics in sustainability: Underrepresentation of women in IT professions (S), algorithmic literacy (S), information privacy protection (G), unethical usage of digital technologies and AI (G)
Teaching in sustainability: Developing a web-based application to meet UN’s 17 sustainable development goals (BSc program); discussing information privacy, ethical issues related to AI and data analytics (BSc and MSc programs)
Exemplary publication on sustainability: Tsekouras, D., Gutt, D., & Heimbach, I. (2024). The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness. Journal of the Academy of Marketing Science.