Platzek, F., Schmitz, A.-K., Hagen, A. (accepted pre-print), The role of first-mover advantages in sustainability: conceptualizing the sustainability transformations of green and conventional brands, Business & Society.
Anna-Karina Schmitz
Jun.-Prof. Dr.
Group
Marketing and Sales Group
Fachgebiete
Sustainable Marketing,
Sustainability,
Brand Management,
Branding,
Price Management,
Pricing,
Social Media,
Influencer Marketing,
Consumer Behavior,
Strategic Marketing,
CSR & Marketing
Group
Marketing and Sales Group
Fachgebiete
Sustainable Marketing,
Sustainability,
Brand Management,
Branding,
Price Management,
Pricing,
Social Media,
Influencer Marketing,
Consumer Behavior,
Strategic Marketing,
CSR & Marketing