Jost, P.-J. (2024), Market expansion and the scope of mass customization, Marketing Letters, Vol. 35 (1), pp. 73-94.
Peter-Jürgen Jost
Prof. Dr.
Group
Management Group
Fachgebiete
Verhaltensökonomie,
Vertragstheorie,
Economics of Strategy,
Experimental economics,
Spieltheorie,
Industrial organization,
internes Rechnungswesen,
Law & Economics,
Life & Economics,
Organizational economics,
Personalökonomie,
Production Economics,
Sportökonomie
Group
Management Group
Fachgebiete
Verhaltensökonomie,
Vertragstheorie,
Economics of Strategy,
Experimental economics,
Spieltheorie,
Industrial organization,
internes Rechnungswesen,
Law & Economics,
Life & Economics,
Organizational economics,
Personalökonomie,
Production Economics,
Sportökonomie