Manager, AT Kearney, München, Deutschland, seit 2021
Doktorand, WHU - Otto Beisheim School of Management, Vallendar, Deutschland, 2018-2020
MoreSteam Lean Six Sigma Green Belt, 2020
Publikationen
von Mutius, Bernhard; Huchzermeier, Arnd (2021): Maximizing Return on Investment for Segment-of-One Marketing. WHU – Otto Beisheim School of Management, 33 S.
von Mutius, Bernhard (2020): Segment-of-One Marketing. Data-Driven Models for CLV and ROI Optimization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 125 S.