Digital Marketing

Über uns

Der Lehrstuhl für Digitales Marketing untersucht Fragen zur Digitalisierung im Alltag. Durch unsere Zusammenarbeit mit führenden Unternehmen der digitalen Branche bieten wir Zugang zu den neuesten wissenschaftlichen Erkenntnissen und Trends in Wissenschaft und Praxis.

Wir bieten Expertise u.a. in den folgenden Bereichen:
- Präferenzmessung bei digitalen Gütern mit z.B. Choice-based Conjoint oder Discrete-Choice-Experimenten (Demo)
- Kundenmanagement und Ableitung von Handlungsempfehlungen für eine bessere Zielgruppenansprache
- Online-Marketing für NGOs.

Sie sind ein Unternehmen, das sich für ein geimeinsames Projekt, insbesondere zu Fragen rund um die Digitalisierung, mit uns zusammenschließen möchte? Sie sind Student, am Ende Ihres Studiums, und möchten im Rahmen Ihrer Doktorarbeit zusammen mit einem hochmotivierten Team zu praxisrelevanten und wissenschaftliche spannenden Themen der Digitalisierung forschen? Dann wenden Sie sich bitte direkt an Prof. Dr. Christian Schlereth, hier.

News & Stories

Neuigkeiten aus dem Digitalen Marketing –
Informationen zu aktuellen Veranstaltungen und Aktivitäten.

Offene Doktorandenstelle

Der Lehrstuhl für Digitales Marketing am Campus Vallendar sucht einen Wissenschaftlichen Mitarbeiter / Doktoranden (m/w/d) und bietet Promotionsmöglichkeit!

Wir freuen uns auf Ihre Bewerbung.

Neuer Beitrag im IHK Magazin 2 ꞁ 2023

Prof. Dr. Christian Schlereth über die Herausforderungen beim Einsatz von KI in Unternehmen

Teilnahme an der European Marketing Academy Conference (EMAC)

Der Lehrstuhl für Digitales Marketing war mit Forschungsprojekten an der European Marketing Academy Conference (EMAC) 2023 vertreten

WHU Capstone Module Abroad | Innovation und Lernen in Tel Aviv

Prof. Dr. Christian Schlereth leitet WHU Masterkurs in Israel

Neue Forschungsarbeit im Marketing Review St. Gallen erschienen

Der Beitrag erschien im Februar 2023 in der Sonderausgabe über Sustainable Consumption

Gastvorträge DB, Consultancy Chamber NTSAL und Protein Distillery

Am 28. März, 29. März und 4. April besuchten Christian Vögle, Martin Janzen und Marco Ries den BSc-Kurs 'Foundations of Marketing' von Prof. Schlereth

Forschungsteam der WHU erhält Amazon Research Award

Erkenntnisse zur Wirksamkeit von Nachhaltigkeitshinweisen in der Werbung

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Unser Team

Prof. Dr. Christian Schlereth

Lehrstuhlinhaber
+49 (0)261 6509 455
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Dörthe Barlach

Persönliche Assistentin
+49 (0)261 6509 456
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Roman Antoschin

Wissenschaftlicher Mitarbeiter
+49 (0)261 6509 459
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Sven Beisecker

Wissenschaftlicher Mitarbeiter
+49 (0)261 6509 458
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Manuel Weber

Wissenschaftlicher Mitarbeiter
+49 (0)261 6509 457
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Externe Mitarbeiter

Béatrice Martin

Wissenschaftliche Mitarbeiterin

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Christina Reh

Wissenschaftliche Mitarbeiterin

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Unsere Alumni

Theses

Wichtige Informationen zu Abschlussarbeiten.

Der Lehrstuhl für Digitales Marketing bietet eine breite Palette an Themen rund um Digitalisierung und kann Bachelor- und Masterarbeiten betreuen - kontaktieren Sie uns, wenn Sie mehr erfahren möchten. Ein Teil der Kurse und Thesen erfordert den Einsatz von XML-Editoren. Die Lizenzen werden freundlicherweise von Liquid Technologies gesponsert mit ihrer Softwarelösung Liquid XML Studio. Bei der Abfassung Ihrer Abschlussarbeit können Sie sich an folgender Vorlage orientieren, die zudem weitere Informationen enthält:

Vorlage herunterladen

Publikationen

Praxisbezogen, relevant und innovativ –
Erkunden Sie Forschungsergebnisse und Publikationen.

Haben wir Ihr Interesse geweckt? Möchten Sie sich mit den nachstehend aufgeführten Publikationen genauer befassen? Ein Großteil kann über ResearchGate heruntergeladen werden.

Inter/nationale Zeitschriftenartikel

Marketing and Sales Group
Shades of fake news: how fallacies influence consumers’ perception
Beisecker, S., Schlereth, C., Hein, S. (Pre-Print), European Journal of Information Systems

Marketing and Sales Group
In-Store-Customer-Analytics: Messansätze zum besseren Verständnis des ungenutzten Konversionspotenzials
Jungbluth, M., Ulrichshofer, A., Schlereth, C. (2023), Marketing Review St. Gallen, (2), pp. 54-62

Marketing and Sales Group
Premiummitgliedschaften als Booster in Karrierenetzwerken?
Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Schmalenbach Impulse, Vol. 2 (1), pp. 1-4

Marketing and Sales Group
Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data
Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), MIS Quarterly, Vol. 46 (2), pp. 771-812

Marketing and Sales Group
Fundraising über soziale Medien – Spendengewinnung mit Facebook P2P Spendenaktionen: [Joint survey with Fundraiser Magazin]
Martin, B., Schlereth, C. (2021), Fundraiser-Magazin, (2), pp. 76-78

Marketing and Sales Group
Online lead generation: an emerging industry
Stolz, S., Wisskirchen, K., Schlereth, C., Hoffmann, A. (2021), Marketing Review St. Gallen, (4), pp. 32-39

Marketing and Sales Group
Predicting tie strength with ego network structures
Stolz, S., Schlereth, C. (2021), Journal of Interactive Marketing, Vol. 54, pp. 40-52

Marketing and Sales Group
Pricing through health apps generated data - digital dividend as a game changer: discrete choice experiment
Heidel, A., Hagist, C., Schlereth, C. (2021), PLOS ONE, Vol. 16 (7), Article no. e0254786, 14 pages

Marketing and Sales Group
Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time
Keller, K., Schlereth, C., Hinz, O. (2021), Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500

Marketing and Sales Group
Taktungen als zentraler Bestandteil der Preismetrik bei digitalen Diensten
Schlereth, C. (2021), Schmalenbach Impulse, Vol. 1 (1), pp. 1-2

Marketing and Sales Group
Pricing metrics and the impact of minimum and billing increments
Skiera, B., Schlereth, C., Oetzel, S. (2020), Journal of Service Research, Vol. 23 (3), pp. 321-336

Marketing and Sales Group
Long-term brand equity measurement: status quo and challenges
Hein, S., Schlereth, C., Müller-Klockmann, T. (2019), Transfer, Werbeforschung & Praxis, Vol. 65 (3), pp. 6-11

Marketing and Sales Group
Bluffs, lies, and consequences: a reconceptualization of bluffing in buyer-supplier negotiations
Kaufmann, L., Rottenburger, J., Carter, C., Schlereth, C. (2018), Journal of Supply Chain Management, Vol. 54 (2), pp. 49-70

Marketing and Sales Group
Why do consumers prefer static instead of dynamic pricing plans?an empirical study for a better understanding of the low preferences for time-variant pricing plans
Schlereth, C., Skiera, B., Schulz, F. (2018), European Journal of Operational Research, Vol. 269 (3), pp. 1165-1179

Marketing and Sales Group
Fracking: Messung der gesellschaftlichen Akzeptanz und der Wirkung akzeptanzsteigernder Maßnahmen
Süptitz, J., Schlereth, C. (2017), Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 69, pp. 405-439

Marketing and Sales Group
Two new features in discrete choice experiments to improve willingness-to-pay estimation that result in SDR and SADR: separated (adaptive) dual response
Schlereth, C., Skiera, B. (2017), Management Science, Vol. 63, pp. 829-842

Marketing and Sales Group
Advanced payment systems: paying too much today and being satisfied tomorrow
Schulz, F., Schlereth, C., Mazar, N., Skiera, B. (2015), International Journal of Research in Marketing, Vol. 32, pp. 238–250

Marketing and Sales Group
Fostering the adoption of electric vehicles by providing complementary mobility services: a two-step approach using Best–Worst Scaling and Dual Response
Hinz, O., Schlereth, C., Zhou, W. (2015), Journal of Business Economics : JBE = Zeitschrift für Betriebswirtschaft : ZfB, Vol. 85, pp. 921-951

Marketing and Sales Group
Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types
Schlereth, C., Eckert, C., Schaaf, R., Skiera, B. (2014), European Journal of Operational Research, Vol. 238, pp. 185–198

Marketing and Sales Group
Pricing plans for a financial advisory service
Schlereth, C. (2014), European Journal of Marketing, Vol. 48 (2018), pp. 595-616

Marketing and Sales Group
Schnelle und einfache Messung von Bedeutungsgewichten mit der Restricted-Click-Stream Analyse: ein Vergleich mit etablierten Präferenzmessmethoden
Schlereth, C., Schulz, F. (2014), Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 66 (8), pp. 630-657

Marketing and Sales Group
Optimal product-sampling strategies in social networks: how many and whom to target?
Schlereth, C., Barrot, C., Skiera, B., Takac, C. (2013), International Journal of Electronic Commerce, Vol. 18, pp. 45-72

Marketing and Sales Group
Measurement of consumer preferences for bucket pricing plans with different service attributes
Schlereth, C., Skiera, B. (2012), International Journal of Research in Marketing, Vol. 29, pp. 167-180

Marketing and Sales Group
Using discrete choice experiments to estimate willingness-to-pay intervals
Schlereth, C., Eckert, C., Skiera, B. (2012), Marketing Letters, Vol. 23, pp. 761-776

Marketing and Sales Group
Empirical evaluation of fair use flat rate strategies for mobile internet
Fritz, M., Schlereth, C., Figge, S. (2011), Business & Information Systems Engineering, Vol. 3, pp. 269-277

Marketing and Sales Group
Empirische Evaluation von Fair-Use-Flatrate-Strategien für das mobile Internet
Fritz, M., Schlereth, C., Figge, S. (2011), Wirtschaftsinformatik, Vol. 53, pp. 257-266

Marketing and Sales Group
Measuring consumers' preferences for metered pricing of services
Schlereth, C., Skiera, B., Wolk, A. (2011), Journal of Service Research, Vol. 14, pp. 443-459

Marketing and Sales Group
Optimization and analysis of profitability of tariff structures with different number of two-part tariffs
Schlereth, C., Stepanchuk, T., Skiera, B. (2010), European Journal of Operational Research, Vol. 206, pp. 691-701

Marketing and Sales Group
Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse
Schlereth, C., Skiera, B. (2009), Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 61 (8), pp. 838-856

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Bücher- und Buchbeiträge

Book, Dr. Kovac, Hamburg
Gewinnoptimale Preisgestaltung von internetbasierten Diensten.

Schlereth, Christian (2010)

Book chapter, Gabler Verlag, 225-243, Wiesbaden
DISE: Dynamic Intelligent Survey Engine, in: Quantitative Marketing and Marketing Management. Marketing Models and Methods in Theory and Practice.

Schlereth, Christian / Skiera, Bernd (2012)

Konferenzbeiträge & Vorträge

Proceedings of the 31st European Conference on Information Systems
“You Can’t Always Get What You Want”: Examining Employees Preferences and Job Satisfaction in Agile Transformation

Fischer, Mareike / Heinz, Matthias / Schlereth, Christian / Rosenkranz, Christoph (2023)

Proceedings of the 45th Marketing Science Conference
Coupons on Online and Offline Purchase Behaviour

Reh, Christina / Schlereth, Christian / Lambrecht, Anja (2023)

Proceedings of the 45th Marketing Science Conference
Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale

Ulrichshofer, Anna / Jungbluth, Michael / Schlereth, Christian (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
The Effectiveness of Sustainable Marketing Messages: Trading Off Sustainability and Conventional Product Attributes

Schnabel, Lukas / Martin, Beatrice / Reh, Christina / Schlereth, Christian / Schmitz, Anna-Karina (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
Ethical and Effective Fundraising Communication – an Oxymoron?

Antoschin, Roman / Schlereth, Christian / Eckert, Christine / Erlebach, Hannah (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
Incentivizing User Input for Data Enrichment

Beisecker, Sven / Schlereth, Christian (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
Coupons on Online and Offline Purchase Behaviour

Reh, Christina / Schlereth, Christian / Lambrecht, Anja (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
Using In-Store Analytics to Bridge the Purchase Intention and Behavior Gap at the Point of Sale

Ulrichshofer, Anna / Jungbluth, Michael / Schlereth, Christian (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
Managing Social Media P2P Fundraising

Schlereth, Christian / Martin, Beatrice / Skiera, Bernd (2023)

Proceedings of the 52th Conference of the European Marketing Academy, Odense, Dänemark
Text vs. Speech Analysis – Detecting Sentiment of Customer Calls

Weber, Manuel / Schlereth, Christian (2023)

Proceedings of the 51th Conference of the European Marketing Academy, Budapest, Ungarn
Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement

Reh, Christina / Fichtner, Konstanze / Schlereth, Christian / Müller-Klockmann, Torsten / Weber, Manuel (2022)

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
Social Capital Accumulation in Career Networks

Weiler, Michael / Stolz, Simon / Lanz, Andreas / Schlereth, Christian / Hinz, Oliver (2021) - Online

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
Threshold Determination Using Extensions of Best-Worst Scaling

Beisecker, Sven / Schlereth, Christian / Eggers, Felix (2021) - Online

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
How did the COVID-19 crisis change the social media peer-to-peer fundraising landscape?

Martin, Béatrice / Schlereth, Christian (2021) - Online

Proceedings of the 50th Conference of the European Marketing Academy, Madrid, Spain
Effectiveness of Online-only Coupons on Online and Offline Channels

Reh, Christina Antonie / Schlereth, Christian (2021) - Online

Proceedings of the 42nd INFORMS Marketing Science Conference, Duke University, Fuqua, America
How Conversions in Freemium Businesses Impact User Activity.

Stolz, Simon / Schlereth, Christian / Lanz, Andreas (2020) - via Zoom

Proceedings of the 49th Conference of the European Marketing Academy, Budapest, Hungary
Is social media peer-to-peer fundraising a curse or a blessing? Analysing the factors that affect the donation amount.

Martin, Beatrice / Schlereth, Christian (2020) - cancelled

Proceedings of the 49th Conference of the European Marketing Academy, Budapest, Hungary
How Conversions in Freemium Businesses Impact User Activity.

Stolz, Simon / Schlereth, Christian / Lanz, Andreas (2020) - cancelled

Proceedings of the 49th Conference of the European Marketing Academy, Budapest, Hungary
Threshold Determination Using Extensions of Best-Worst Scaling.

Beisecker, Sven / Schlereth, Christian (2020) - cancelled

Proceedings of the 41st INFORMS Marketing Science Conference, Rome, Italy
How Conversions in Freemium Businesses Impact User Activity.

Stolz, Simon / Schlereth, Christian / Hofmann-Stölting, Christina (2019)

Proceedings of the 48th Conference of the European Marketing Academy, Universität Hamburg
How Freemium Pricing Affects User Activity.

Stolz, Simon / Schlereth, Christian / Hofmann-Stölting, Christina (2019)

Proceedings of the 47th Conference of the European Marketing Academy, Glasgow, UK
15 Shades of Fake News.

Schlereth, Christian / Hein, Sebastian (2018)

Proceedings of the 47th Conference of the European Marketing Academy, Glasgow, UK
Finding the Right Balance for Marketing Activities Between First-Lifetime and Reacquired Customers.

Schlereth, Christian / Kreische, Joséphine / Hofmann-Stölting, Christina (2018)

Proceedings of the 47th Conference of the European Marketing Academy, Glasgow, UK
Predicting Tie Strength With Ego Network Structures.

Schlereth, Christian / Stolz, Simon (2018)

Informs Marketing Science Conference, Los Angeles
Measuring Preferences Based On Attribute Exploration.

Hein, Sebastian / Schlereth, Christian (2017)

Informs Marketing Science Conference, Los Angeles
Are Reacquired Customers Really that Valuable? – Finding the Right Balance Between New and Reacquired Customers.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2017)

Digital Marketing Conference, Passau
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)

Proceedings of the 46th Conference of the European Marketing Academy, Oslo, Norway
Product Newness: Determinants and Outcomes from the Consumer's Perspective at the Point-of-Sale.

Huang, Modan / Fassnacht, Martin / Schlereth, Christian (2016)

Proceedings of the 46th Conference of the European Marketing Academy, Oslo, Norway
Quick and Easy Measurement of Attribute Importance Weights with Restricted-Click-Stream Analysis: An Empirical Comparison with Established Methods

Hein, Sebastian / Schlereth, Christian / Schulz, Fabian (2016)

Proceedings of the 46th Conference of the European Marketing Academy, Oslo, Norway
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)

Theory and Practice in Marketing, Houston, Texas
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)

University of Cologne
Valuable Zombies: How Customers Contribute to CLV After Their 'Death'.

Süptitz, Joséphine / Schlereth, Christian / Hofmann-Stölting, Christina (2016)

VHB-Kommissiontagung, WU Wien, Austria (Invited presentation)
SFFC: A New Method for Measuring Preferences and Willingness-to-Pay by Sequentially Asking Groups of Forced and Free Choice Questions.

Schlereth, Christian / Skiera, Bernd (2015)

Research Seminar Series, TU Darmstadt, Germany
Paying Too Much Today and Being Happy About it Tomorrow: Existence, Motives and Consequences of Payment Sequence Preferences.

Schulz, Fabian / Schlereth, Christian / Mazar, Nina / Skiera Bernd (2014)

Proceedings of the 44th Conference of the European Marketing Academy, Valencia, Spain
Determinants of Contract Plan Choice.

Schlereth, Christian / El Kihal, Siham (2014)

Proceedings of the 36th INFORMS Marketing Science Conference, Atlanta, Georgia
Existence and Antecedents of Time-Variant Pricing Plan Preferences: Is Fairness all that Matters?

Schlereth, Christian / Schulz, Fabian / Skiera, Bernd (2014)

Proceedings of the International Conference on Information Systems, Milano, Italy
A Comparison of Nonlinear Pricing Preference Models for Digital Services.

Schlereth, Christian (2013)

Proceedings of the 21st European Conference on Information Systems, Utrecht, Netherlands
Profit Maximising Contract Plans for Cloud Computing.

Schlereth, Christian / El Kihal, Siham (2013)

42nd Conference of the European Marketing Academy, Istanbul, Turkey
Paying too much today and being happy about it tomorrow: Existence, motives and consequences of payment sequence preferences.

Schulz, Fabian / Schlereth, Christian / Skiera Bernd (2013)

Proceedings of the 42nd Conference of the European Marketing Academy, Istanbul, Turkey
Profit Maximising Contract Plans.

El Kihal, Siham / Schlereth, Christian (2013)

Research Seminar Series, Universität Braunschweig, Germany
Paying too much today and being happy about it tomorrow: Existence, motives and consequences of payment sequence preferences.

Schulz, Fabian / Schlereth, Christian / Skiera Bernd (2013)

Research Seminar Series, Universität Hamburg, Germany
Paying too much today and being happy about it tomorrow: Existence, motives and consequences of payment sequence preferences.

Schulz, Fabian / Schlereth, Christian / Skiera Bernd (2013)

Proceedings of the 20th European Conference on Information Systems, Barcelona, Spain
Price Comparison for Infrastructure-as-a-Service.

El Kihal, Siham / Schlereth, Christian / Skiera, Bernd (2012)

Proceedings of the 41th Conference of the European Marketing Academy, Lisbon, Portugal
An Analysis of Pricing Scheme Preferences in Electricity Markets.

Schulz, Fabian / Schlereth, Christian / Skiera, Bernd (2012)

Research Seminar Series, Forschungsstelle für Customer Insight, Universität St. Gallen, Schweiz (Invited presentation)
Reduced Dual Response.

Schlereth, Christian / Skiera, Bernd (2012)

Research Seminar Series, MONASH University Business and Economics, Melbourne, Australia (Invited presentation)
Reduced Dual Response.

Schlereth, Christian / Skiera, Bernd (2011)

International Choice Modelling Conference, Leeds, UK
Bucket pricing plans and service attributes.

Schlereth, Christian / Skiera, Bernd (2011)

International Choice Modelling Conference, Leeds, UK
Reduced Dual Response.

Schlereth, Christian / Skiera, Bernd (2011)

Proceedings of the 40th Conference of the European Marketing Academy (EMAC), Liubliana, Slovenia
Estimation of Willingness to Pay Intervals by Discrete Choice Experiments.

Schlereth, Christian / Eckert, Christine / Skiera, Bernd (2011)

Statistische Woche, Nürnberg, Germany
Discrete Choice Experiments using Reduced Dual Response.

Schlereth, Christian / Skiera, Bernd (2010)

Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany
Discrete Choice Experiments using Reduced Dual Response.

Schlereth, Christian / Skiera, Bernd (2010)

Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France
Do We Really Need That Many Purchase Decisions in Dual Response?

Schlereth, Christian / Skiera, Bernd (2009)

Research Seminar Series, University of Technology, Sydney, Australia
Willingness-to-Pay for Digital Music.

Schlereth, Christian / Skiera, Bernd (2009)

Presentation at the Center for the Study of Choices (CenSoC), University of Technology, Sydney, Australia
Introduction to Dynamic Intelligent Survey Engines.

Schlereth, Christian (2009)

Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver
Measuring Willingness-to-Pay for Multiple Price-Quantity Combinations.

Schlereth, Christian / Skiera, Bernd (2008)

Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver
Influence of Nonlinear Tariff Structures on Service Providers’ Profitability.

Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008)

Proceedings of the 37th EMAC Conference, Brighton, Great Britain
How Do Tariff Structures Influence Service Providers’ Profitability?

Stepanchuk, Tanja / Schlereth, Christian / Skiera, Bernd (2008)

EURO XXII - 22 European Conference on OR, Prague
Optimization of Optional Two-Part-Tariffs.

Schlereth, Christian / Skiera, Bernd / Stepanchuk, Tanja (2007)

Doctoral Consortium Wirtschaftsinformatik
Optimale Preisgestaltung von internetbasierten Diensten.

Schlereth, Christian (2007)

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Digitales Wissen

Digitales Marketing in Bewegung –
Zuschauen, zuhören und mehr erfahren.

Forschung, Interviews und Lehre.

Diese Videos bieten Einblick in die verschiedenen Tätigkeitsbereiche des Lehrstuhls. Forschung, Lehre und Interviews mit führenden Persönlichkeiten im Bereich Digitales Marketing, darunter der Hochschulgruppe WHU Inside Business.

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Konrad-Adenauer-Stiftung

Die Konrad-Adenauer-Stiftung bietet Stipendien für Studierende mit außergewöhnlichen akademischen Leistungen und herausragendem politischen oder gesellschaftlichen Engagement. Seit 2016 ist Prof. Dr. Christian Schlereth Vertrauensdozent der Konrad-Adenauer-Stiftung und betreut die Stipendiatengruppe im Bachelor-, Master- und Doktorandenprogramm in der Region Koblenz.

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