Die Alumni des Lehrstuhls für Strategie und Marketing –
Einfluss nehmen, Wirkung erzielen!
Dr. Saskia Appelhoff
Chief Marketing Officer, SunshineSmile
Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.
Prof. Dr. Sabine Benoit
Professor of Marketing, Surrey Business School, University of Surrey, Guildford (GB);
Habilitation: Customers as collaborators – implications for marketing.
Dr. Frank Breitschwerdt
Managing Director, Check24
Dissertation: Price Management of Consumer Goods Manufacturers.
Dr. Jil-Marie Dahm
Senior Associate Marketing & Sales Practice McKinsey
Dissertation: The Veblen Effect Revisited.
Dr. Christina Ellringmann
Partner, Bain & Company
Dissertation: Differentiation of Trading Companies.
Dr. Andreas Ettinger
CRM Data Analyst, Miele & Cie. KG
Dissertation: Effects of Purchasing-Convenience.
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Dr. Modan Huang
Senior strategy consultant, Deloitte
Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
Prof. Dr. Sonja Klose
Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin
Dissertation: Endangering of Existing Client Relationships.
Dr. Philipp Nikolaus Kluge
Partner, McKinsey & Company
Dissertation: Marketing Luxury Goods Online.
Dr. Jerome Alexander Königsfeld
Partner, McKinsey & Company
Dissertation: Essays on Sales Promotion Management in Retailing.
Dr. Ibrahim Köse
Product Management / Strategic Marketing, DFB GmbH
Dissertation: Quality of Electronic Services.
Dr. Jonas Lechermeier
New Business Models, AUDI AG
Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
Dr. Jochen Mahadevan
Managing Director Southern & Eastern Europe und North America bei Miele Professional
Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.
Dr. Sabine Markmiller
Director Business Development, Hubert Burda Media
Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.
Dr. Henning Mohr
Marketing Director, Henkel Laundry & Home Care Korea
Dissertation: The Price-Management Process of Luxury Brands.
Dr. Yorck Nelius
Consumer Goods, Spencer Stuart & Associates GmbH
Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.
Dr. Daniela Plath
Associate Director Marketing Strategy, ProSiebenSat.1 Media AG
Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.
Dr. Katia Rumpf
Director Global Strategy & Transformation, Sandoz
Dissertation: Price and Brand Extension.
Dr. Toni Schmidt
Managing Director, Check24
Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
Jun.-Prof. Dr. Anna-Karina Schmitz
Director at Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management
Dissertation: Essays on Premiumization and Vertical Line Extension.
Prof. Dr. Eva Schuckmann
Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg
Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.
Dr. Jonas Schütz
Management Consultant, Porsche Consulting
Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.
Dr. Christian Stallkamp
Partner, MUUUH! Consulting
Dissertation: Operating Forms in the Automotive Trade.
Dr. Markus Szajna
Manager Sales Strategy and Projects, Vaillant Group
Dissertation: Creating sales with showroomers.
Dr. Sebastian Unterhuber
Founder of Jarmino (www.jarmino.de)
Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.
Dr. Carina Weiber
Teamlead Reporting & Central Functions Controlling, Douglas
Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.
Dr. Christian Wiegner
Principal, innogy Consulting GmbH
Dissertation: Price-Performance Positioning.
Dr. Rebecca Winkelmann
Managing Director Executive Education, WHU – Otto Beisheim School of Management
Dissertation: Price Differentiation from a Consumer Perspective.