Die Alumni des Lehrstuhls für Strategie und Marketing
Einfluss nehmen, Wirkung erzielen!
Dr. Saskia Appelhoff
Venture Partner, Antler — Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.
Prof. Dr. Sabine Benoit
Professor of Marketing, Surrey Business School, University of Surrey, Guildford (GB) — Habilitation: Customers as collaborators – implications for marketing.
Dr. Frank Breitschwerdt
Managing Director, Helpcheck — Dissertation: Price Management of Consumer Goods Manufacturers.
Prof. Dr. Christina Cramer
Professor of Market and Consumption, Hochschule Hamm-Lippstadt — Dissertation: Convenience in Commerce.
Dr. Jil-Marie Dahm
Associate Partner, McKinsey & Company — Dissertation: The Veblen Effect Revisited.
Dr. Christina Ellringmann
Senior Partner & Head of DACH, Bain & Company —
Dissertation: Differentiation of Trading Companies.
Dr. Andreas Ettinger
Head of Customer Data, Miele & Cie. KG —
Dissertation: Effects of Purchasing-Convenience.
Dr. Evelyn Friedel
Senior Pricing Manager, Market Access, AbbVie —
Dissertation: Price Elasticity.
Dr. Modan Huang
Manager Business Development Life Sciences & Health Care, Deloitte —
Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
Prof. Dr. Sonja Klose
Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin —
Dissertation: Endangering of Existing Client Relationships.
Dr. Philipp Nikolaus Kluge
Partner, McKinsey & Company —
Dissertation: Marketing Luxury Goods Online.
Dr. Jerome Alexander Königsfeld
Partner, McKinsey & Company —
Dissertation: Essays on Sales Promotion Management in Retailing.
Dr. Ibrahim Köse
Senior Manager, Brand and Marketing Services, DFB GmbH —
Dissertation: Quality of Electronic Services.
Dr. Jonas Lechermeier
Manager Business Intelligence, Genesis Motor Europe GmbH —
Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
Dr. Jochen Mahadevan
Managing Director Southern & Eastern Europe und North America, Miele Professional —
Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.
Dr. Sabine Markmiller
Director Business Development, Hubert Burda Media —
Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.
Dr. Henning Mohr
Director Sales & Marketing Practice, Aurelius —
Dissertation: The Price-Management Process of Luxury Brands.
Dr. Yorck Nelius
Executive Search & Leadership Advisory, Spencer Stuart —
Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.
Dr. Tawia Odoi
Member of the Executive Board, Lidl Digital —
Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors
Dr. Daniela Plath
Director Marketing Strategy & Alignment, Sky Deutschland GmbH —
Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.
Dr. Katia Rumpf
Director Therapeutic Area Advocacy, Novartis —
Dissertation: Price and Brand Extension.
Dr. Toni Schmidt
CEO OMS Group;
CEO EVEX Group —
Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
Jun.-Prof. Dr. Anna-Karina Schmitz
Assistant Professor and Director of the Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management —
Dissertation: Essays on Premiumization and Vertical Line Extension.
Prof. Dr. Eva Schuckmann
Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg —
Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.
Dr. Jonas Schütz
Senior Consultant, Porsche Consulting —
Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.
Dr. Christian Stallkamp
Partner, MUUUH! Consulting —
Dissertation: Operating Forms in the Automotive Trade.
Prof. Dr. Markus Szajna
Professor of Business Administration, DHBW Karlsruhe —
Dissertation: Creating sales with showroomers.
Dr. Sebastian Unterhuber
Founder & CEO at Jarmino (www.jarmino.de) —
Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.
Dr. Carina Weiber
Manager Central Controlling, Capgemini Engineering —
Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.
Dr. Christian Wiegner
Senior Project Manager / Program Manager "Digitalisation Health Care", Charité Berlin —
Dissertation: Price-Performance Positioning.
Dr. Rebecca Winkelmann
Managing Director Executive Education, WHU – Otto Beisheim School of Management —
Dissertation: Price Differentiation from a Consumer Perspective.