Dr. Bernhard von Mutius

Kurzlebenslauf

  • Associate, AT Kearney, München, Deutschland, seit 2020
  • Doktorand, WHU - Otto Beisheim School of Management, Vallendar, Deutschland, 2018-2020
  • MoreSteam Lean Six Sigma Green Belt, 2020

Publikationen

  • Von Mutius, Bernhard; Huchzermeier, Arnd (2020a): Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs. Naval Research Logistics (Special Issue on Analytics and Operations of Online Retailing), August, and https://doi.org/10.1002/nav.21934
  • von Mutius, Bernhard; Huchzermeier, Arnd (2020b): A Customer Segmentation Framework for Targeted Category Coupons in Retail. https://ssrn.com/abstract=3411661, 37 p.
  • von Mutius, Bernhard (2020): Segment-of-One Marketing. Data-Driven Models for CLV and ROI Optimization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 125 p.