WHU

Dr. Bernhard von Mutius

Kurzlebenslauf

  • Manager, AT Kearney, München, Deutschland, seit 2021
  • Doktorand, WHU - Otto Beisheim School of Management, Vallendar, Deutschland, 2018-2020
  • MoreSteam Lean Six Sigma Green Belt, 2020

Publikationen

  • von Mutius, Bernhard; Huchzermeier, Arnd (2021): Maximizing Return on Investment for Segment-of-One Marketing. WHU – Otto Beisheim School of Management, 33 S.
  • von Mutius, Bernhard; Huchzermeier, Arnd (2021): Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost. Journal of Retailing (Special Issue on Metrics and Analytics ins Retailing), erscheint in Kürze
  • Von Mutius, Bernhard; Huchzermeier, Arnd (2021): Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs. Naval Research Logistics (Special Issue on Analytics and Operations of Online Retailing), 68: 683-700
  • von Mutius, Bernhard (2020): Segment-of-One Marketing. Data-Driven Models for CLV and ROI Optimization. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 125 S.
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