WHU

Dr. Michael Schmaelzle

Kurzlebenslauf

  • Principal, Boston Consulting Group, Stuttgart, Deutschland, seit 2014
  • Doktorand, WHU - Otto Beisheim School of Management, Vallendar, Deutschland, 2012-2014
  • Gastwissenschaftler, Kellogg School of Management, Northwestern University, Evanston, USA, 2014

Publikationen

  • Schmälzle, Michael (2014): Improving Promotional Demand Forecasts in Retailing. Unpublished Dissertation, WHU – Otto Beisheim School of Management, 147 p.
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