Schmitz, A.-K., Brexendorf, T., Fassnacht, M. (2023), Vertical line extension: a systematic review of reserach on upward and downward line extension, Journal of Product & Brand Management, Vol. 32 (6), pp. 828-848.
Martin Fassnacht
Prof. Dr.
Group
Marketing and Sales Group
Fachgebiete
Price Management,
Retail Marketing,
Brand Management,
Dynamic Pricing,
Retail,
Brand Image,
Marketing,
Online Retail,
Pricing,
Consumer,
MBA Program,
Omnichannel Business,
Consumer Behavior,
Strategie,
Strategie im Einzelhandel,
E-Commerce,
B2C Business,
Communication Management,
Social Media,
Social Media Marketing and Branding,
Strategic Marketing
Group
Marketing and Sales Group
Fachgebiete
Price Management,
Retail Marketing,
Brand Management,
Dynamic Pricing,
Retail,
Brand Image,
Marketing,
Online Retail,
Pricing,
Consumer,
MBA Program,
Omnichannel Business,
Consumer Behavior,
Strategie,
Strategie im Einzelhandel,
E-Commerce,
B2C Business,
Communication Management,
Social Media,
Social Media Marketing and Branding,
Strategic Marketing