Craig R. Carter (Arizona State University), Lutz Kaufmann, and Claudia M. Wagner (both WHU - Otto Beisheim School of Management), received the Journal of Business Logistics 2018 Best Paper Award for their paper „Reconceptualizing Intuition in Supply Chain Management“.
Intuition might be able to complement rationality as an effective decision-making approach. But what exactly constitutes intuition in a supply chain context? This study uses an extensive mixed-method approach (qualitative content analysis plus quantitative testing) to conceptualize intuition as a multidimensional construct consisting of experience-based, emotional, and automatic-processing dimensions. This can be considered a foundational contribution to SCM decision making research. Future investigations can be more comprehensive and better mirror business reality – a critical step because real-life decision processes almost always use both modes, rational and intuitive ones.
