On January 31st, 2020, Bernhard von Mutius, research assistant at the Chair of Production Management, gave an invited lecture during the MSc course on E-Commerce Operations Management. He presented his research on “A Customer Segmentation Framework for Targeted Category Promotions in Retail” (working paper is available).
Lehrstuhl für Produktionsmanagement
Bernhard von Mutius on A Customer Segmentation Framework for Targeted Category Promotions in Retail
