Dr. Felix Röllecke discussed Pre- and Post-Purchase Strategies for Product Returns

On February 6^th, Dr. Felix Röllecke, co-founder and Managing Director of vetevo.de (www.vetevo.de), discussed the hidden strategic opportunity of returns management as well as how returns policies Influence product choice online.

Dr. Felix Röllecke received his doctoral degree from WHU in 2016 and is co-author of an article that appeared in California Management Review.