Lehrstuhl für Produktionsmanagement

Dr. Rob Smith, SVP of AGCO-Fendt, on Real Options and Free Trade

Dr. Rob Smith, SVP of AGCO-Fendt and Alumni of the Chair of Production Management, discusses recent developments in international trade and how a real options strategy creates value within AGCO-Fendt’s global production network. Dr. Smith is author of the Springer book “Global Supply Chain Performance and Risk Optimization: The Value of Real Options Flexibility Demonstrated in the Global Automotive Industry”.

The interview can be accessed here.