On January 29th, Oliver Höllriegl, Director at GFK in Nuremberg and co-author of an unreleased WHU case study, discussed Direct-to-Customer-Marketing (DTCM) strategies by a leading pharmacy cooperation for long-term profit maximization.
Mr. Höllriegl and his wife Verena—who acts as CEO of Medicon Apotheke—presently lead the DTCM activities at this leading and growing pharmacy cooperation.