Lehrstuhl für Produktionsmanagement

Oliver Höllriegl, Medicon Apotheke, discussed Customer Activation & Retention Management in the Pharmacy Market

On January 29th, Oliver Höllriegl, Director at GFK in Nuremberg and co-author of an unreleased WHU case study, discussed Direct-to-Customer-Marketing (DTCM) strategies by a leading pharmacy cooperation for long-term profit maximization.

Mr. Höllriegl and his wife Verena—who acts as CEO of Medicon Apotheke—presently lead the DTCM activities at this leading and growing pharmacy cooperation.