Lehrstuhl für Produktionsmanagement

Plenary Talk on Maximizing the Potential of Targeted Marketing at 4th European Working Group Meeting on Retail Operations

Bernhard von Mutius presented a plenary talk on “Maximizing the Potential of Targeted Marketing: A General Framework for Customized Category Promotions in Retail” (joint work with Prof. Dr. Arnd Huchzermeier) at the 4th European Working Group Meeting on Retail Operations.

The conference is organized by Professor Victor Martinez de Albeniz from IESE Business School, Barcelona, Spain.