Lehrstuhl für Produktionsmanagement

Verena Höllriegl defends successfully dissertation on "Customer Reactivation Management in the Pharmacy Market"

On February 19, 2018, Verena Höllriegl defended her dissertation successfully. The title of her doctoral thesis is "Customer Reactivation Management in the Pharmacy Market: Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization".

Primary advisor is Prof. Dr. Arnd Huchzermeier. Secondary advisor is Prof. Dr. Martin Fassnacht.