A look at Lea-Sophie Cramer’s ventures and the recurring role of WHU alumni in her entrepreneurial journey.
03.02.2026
Lea-Sophie Cramer and the WHU Founder Network
Note: The following contributions are personal impulses from Max Eckel. They represent individual reflections and are intended to stimulate discussion and further thought.
Germany's most prominent female founder is at it again... and she is following a pattern that is just jumping out at me. Lea-Sophie Cramer is probably the most visible female personal brand in Germany's startup landscape. Her latest venture, EPIX Sports, has just announced a funding round of €7m to build the “Operating System” for local sports venues – essentially a platform and holding company that partners with or invests in niche sports operators and helps scale them into professional, pan-European brands.
She has founded the company alongside three co-founders, two of whom are WHU alums. Lea-Sophie is a role model for a whole generation of founders. And while she isn’t a WHU alumna herself... it really seems like she enjoys building with people from our community. Because this team? It’s not an exception. It’s a pattern:
In 2010, her career in the startup world started at Rocket Internet in close proximity to Oliver Samwer (WHU D 1998).
In 2013, she became an entrepreneur herself and founded AMORELIE to rebrand intimacy by turning sex toys from hidden guilty pleasures into celebrated, high-end lifestyle essentials - with her co-founder Sebastian Pollok (BSc 2009).
After exiting Amorelie in 2022, she founded her next venture, Ten More In, a modern-day leadership platform for women, alongside WHU alumna Lia Grünhage (BSc 2011, MSc 2013), with later support by Helena Meyer-Schönherr (BSc 2014).
The same year, WHU alumna Lisa Bosbach (BSc 2016) became her right-hand at cramer.capital.
In 2023, she joined Philipp Freise (D 1997) and became an industry advisor at KKR.
And in 2025, she joined forces with two more WHU rock stars, Oliver Roskopf (D 2008) and Lukas Brosseder (D 2006), for her next entrepreneurial chapter: Epix Sports is a Berlin-based startup with a mission to get people moving through real-world sports experiences. The idea is based on the growing demand for “real movement, real community and real experiences” in an era dominated by screens.
Their first investment, mitte | Boutique Padel... with founding team member Sven Wissebach (MSc 2015).
One of the biggest success factors of our community is the trust WHU alumni place in each other, and their willingness to bet on each other’s potential. It makes me proud to see a scene icon like Lea-Sophie betting on our community, too.