Professor Dr. Holger Ernst
Chair for Technology and Innovation Management
at WHU – Otto Beisheim School of Management
Date and Time
Thursday, January 21, 2021
from 3.30 pm to 5 pm CET
Lecture: Innovation Management (Netflix Case Discussion)
Innovations are a prerequisite for survival and sustained growth in most industries. The course covers strategic, organizational and procedural aspects of managing product, process and business model innovation in different industrial and competitive environments. It is designed to help students understand why innovation is critical for achieving sustainable competitive advantage. It further illustrates what innovation strategies firms can pursue as part of their business strategy. In the Virtual Class Visit session, there’s going to be a Case Study Discussion on a Netflix case.