Online Course Guide of WHU –

Find all modules and courses of our degree programs.

Please use the filters below to select the term (spring or fall) as well as the respective program (BSc, MSc, MBA, Exchange, Doctoral) of your choice for an overview of all modules offered at WHU. The courses are listed under the modules. Please click on a module to see which courses are part of it. If you would like to find out more about a certain course, click on the name of the course to see detail information. The location of the lecture will be revealed after your course registration on myWHUstudies.

Spring term counts from January - August, fall term counts from September - December.

Important for Exchange Students: As the Full-Time and Part-Time MBA Programs utilize a modular course structure, the dates on which students begin and end the exchange are flexible. Please find here a chronological overview of the preliminary course offering for Fall and Spring.

Spring 2022  ›  Bachelor of Science  ›  Bachelor of Science - 4th Semester  ›  Consumer Goods Marketing

Brand Management

I/III: Brand Management Upon successful completion of this course, students II/IV: Marketing Communication Upon successful completion of this course, students should be able to:

Course Code:
MKT401
Lecturers:
apl. Prof. Dr. Tim Oliver Brexendorf
Course Type:
BSc Course
Week Hours:
2,0
Term:
Spring 2022
Language:
Englisch
Credits:
3.0
(Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.)
1. Relevance and concept of brand management
2. Brand strategy and positioning
3. Planning and implementing brand management programs
4. Brand development
5. Brand evaluation


Date
Time
Wednesday, 12/01/2022
03:30 PM till 06:45 PM
Wednesday, 19/01/2022
03:30 PM till 06:45 PM
Wednesday, 26/01/2022
03:30 PM till 06:45 PM
Wednesday, 02/02/2022
03:30 PM till 06:45 PM
Wednesday, 09/02/2022
03:30 PM till 06:45 PM
Wednesday, 16/02/2022
03:30 PM till 06:45 PM
Brand Management
Theoretical perspectives and models of brand management

Keller, K.L. and Swaminathan, V. (2020): Strategic Brand Management, 5th Edition, Pearson.
Lecture, discussions, guest lectures
Exam
Basic knowledge in marketing
90