Online Course Guide of WHU –

Find all modules and courses of our degree programs.

Please use the filters below to select the term (spring or fall) as well as the respective program (BSc, MSc, MBA, Exchange, Doctoral) of your choice for an overview of all modules offered at WHU. The courses are listed under the modules. Please click on a module to see which courses are part of it. If you would like to find out more about a certain course, click on the name of the course to see detail information. The location of the lecture will be revealed after your course registration on myWHUstudies.

Spring term counts from January - August, fall term counts from September - December.

Important for Exchange Students: As the Full-Time and Part-Time MBA Programs utilize a modular course structure, the dates on which students begin and end the exchange are flexible. Please find here a chronological overview of the preliminary course offering for Fall and Spring.

Fall 2022  ›  Bachelor of Science in International Business Administration  ›  3rd Semester  ›  Studium Generale

Business Communication: Theory & Practice

Course Code:
GEN462, GEN452
Dr. Steffen Löv
Course Type:
BSc Course General Studies
Week Hours:
Fall 2022
(Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.)
In the "Theory"-part we will cover the following topics:
  1. Perception and Reality (Communication Filters)
  2. Communication Models (from Shannon-Weaver to Paul Watzlawik)
  3. Conversation & Interview Techniques (Questions, Feedback, Hints for difficult situations)
  4. Presentation Techniques (Presentations, Speeches)
  5. Business Writing (Formal and Informal Writing, Using tools)
  6. Non-verbal Communication (Body Language, Mimic)

In the "Practice"-part, students will contribute to various scenarios deepening the knowledge gained in the "Theory"-part.

Friday, 09/09/2022
03:30 PM till 05:00 PM
Friday, 16/09/2022
03:30 PM till 05:00 PM
Friday, 23/09/2022
03:30 PM till 05:00 PM
Friday, 07/10/2022
03:30 PM till 05:00 PM
Thursday, 13/10/2022
03:30 PM till 05:00 PM
Friday, 14/10/2022
03:30 PM till 05:00 PM
Friday, 11/11/2022
03:30 PM till 06:45 PM
After successfully completing the course, students shall be able to understand their own communication filters, how different types of communication can be distinguished, and how they can communicate effectively in various situations (not only in the business world).

They will be able to compose meaningful texts and make use of tools which allow an easier writing process.

Guide to Managerial Communication: effective Business Writing and Speaking, Mary Munter, Prentice Hall, 2003

Communicating for Managerial Effectiveness, Phillip G. Clampitt, Sage, 2001

Bodily Communication, Michael Argyle, Routlege, 1988

Videos, Online-Sessions, if possible sessions in person
The course is graded as "pass/fail". To pass the course, students have to:

1. Participate in a quiz focused on "Perception & Reality" and "Communication Models"

2. Prepare a presentation/ give a speech and give feedback to other students on their presentations and speeches. (Conversation, Interview, and Presentation Techniques; Non-verbal communication)

3. Compose a short formal text.

4. On request, "act" - either in Session 6 or after their presentation. "Acting" does not involve a big scenery, but conveying a message without the use of speech or writing.