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Please use the filters below to select the term (spring or fall) as well as the respective program (BSc, MSc, MBA, Exchange, Doctoral) of your choice for an overview of all modules offered at WHU. The courses are listed under the modules. Please click on a module to see which courses are part of it. If you would like to find out more about a certain course, click on the name of the course to see detail information. The location of the lecture will be revealed after your course registration on myWHUstudies.

Spring term counts from January - August, fall term counts from September - December.

Important for Exchange Students: As the Full-Time and Part-Time MBA Programs utilize a modular course structure, the dates on which students begin and end the exchange are flexible. Please find here a chronological overview of the preliminary course offering for Fall and Spring.

Fall 2022  ›  Bachelor of Science in International Business Administration  ›  5th Semester  ›  Studium Generale

Perform Yourself! Media and Presentation Coaching: Personal Presence!

Course Code:
Ulrich Land
Course Type:
BSc Course General Studies
Week Hours:
Fall 2022
(Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.)
Various exercises for the self-presenation in front of the microfon or/and in front of the telecamera

Exercises for the rhetoric and media appearance - with Camera analysis

Trainings on the action and reaction between the management and public interface, between business decisions and their medial communication

Introduction to the basics of the camera work and technique

Friday, 07/10/2022
10:00 AM till 08:45 PM
Saturday, 08/10/2022
08:00 AM till 06:45 PM
Monday, 07/11/2022
06:00 PM till 10:00 PM
specific knowledge and skills: personal performance and presentation of the contents in the classic mass media and subsequent analysis

management-specific skills: appropriate formulation and public presentation of the business texts and positionin different interview situations and TV talk shows

teamwork and responsible leadership: preparation, presentation and discussion in small groups, and especially reflection of the self-performance in radio and tele-context

solution-oriented skills and skills to (self-) criticism: developing own approach in different presentation tasks, critical reflection of own performance under specific conditions of the radio and TV

no further literature is necessary other thandaily press
practical exercises in the whole seminar and group and partner work
Presentation of the statements for the radio and television during the seminar days (60%)

Preparation and elaboration of the statements on the current topics of the publich interest(working time appr. 8 hrs) (15%)

Presentation and Discussion of these statements in the frame of one of the public forumsat WHU (25%)

Assessment: Pass/Fail

keine, da das Seminar in deutscher Sprache stattfindet