Online Course Guide of WHU –

Find all modules and courses of our degree programs.

Please use the filters below to select the term (spring or fall) as well as the respective program (BSc, MSc, MBA, Exchange, Doctoral) of your choice for an overview of all modules offered at WHU. The courses are listed under the modules. Please click on a module to see which courses are part of it. If you would like to find out more about a certain course, click on the name of the course to see detail information. The location of the lecture will be reveiled after your course registration on myWHUstudies.

Spring term counts from January - August, fall term counts from September - December.

Important for Exchange Students: As the Full-Time and Part-Time MBA Programs utilize a modular course structure, the dates on which students begin and end the exchange are flexible. Please find here a chronological overview of the preliminary course offering for Spring and Fall.

Spring 2019  ›  Bachelor of Science  ›  Bachelor of Science - 6th Semester  ›  Business Leadership

Strategic Management (Business Game)

The participants will learn to put into practice and enrich their knowledge in strategic and operational management. To this end, a market situation will be simulatetd with various companies which compete with one another. The companies make decisions in the areas of procedurement, production, distribution and finance over several periods.

Course Code:
MGMT401
Lecturers:
Prof. Dr. Nadine Kammerlander, Juniorprof. Dr. Max Peter Leitterstorf
Course Type:
BSc Course
Week Hours:
8,0
Term:
Spring 2019
Language:
Deutsch
Credits:
3.0
(Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.)
1 Introduction
2 Strategic reorientation of the company
3 Redesign of the product portfolio
4 Market entry
5 Analyst conference
6 Introduction of new products
7 Leadership in difficult environments
8 Final debriefing

The course is solely eligible for students of the 3rd semester.
Date
Time
Monday, 07/01/2019
08:00 AM till 09:00 PM
Tuesday, 08/01/2019
08:00 AM till 09:00 PM
Wednesday, 09/01/2019
08:00 AM till 09:00 PM
Thursday, 10/01/2019
08:00 AM till 09:00 PM
Monday, 14/01/2019
08:00 AM till 09:00 PM
Tuesday, 15/01/2019
08:00 AM till 09:00 PM
Wednesday, 16/01/2019
08:00 AM till 09:00 PM
Thursday, 17/01/2019
08:00 AM till 09:00 PM
Friday, 18/01/2019
08:00 AM till 09:00 PM
General firm strategy
Presentation, Company Performance
Basic management and strategy knowledge from previous BSc semesters.
90