Online Course Guide of WHU –

Find all modules and courses of our degree programs.

Please use the filters below to select the term (spring or fall) as well as the respective program (BSc, MSc, MBA, Exchange, Doctoral) of your choice for an overview of all modules offered at WHU. The courses are listed under the modules. Please click on a module to see which courses are part of it. If you would like to find out more about a certain course, click on the name of the course to see detail information. The location of the lecture will be reveiled after your course registration on myWHUstudies.

Spring term counts from January - August, fall term counts from September - December.

Important for Exchange Students: As the Full-Time and Part-Time MBA Programs utilize a modular course structure, the dates on which students begin and end the exchange are flexible. Please find here a chronological overview of the preliminary course offering for Spring and Fall.

Spring 2019  ›  Bachelor of Science  ›  Bachelor of Science - 4th Semester  ›  General Studies II

Strategic Management

The course intends to introduce students into the art of strategic thinking, make them familiar with the complexities inherent in strategic issues and with the most important methods of strategic management.

Course Code:
Prof. Dr. Bolko von Oetinger
Course Type:
BSc Course General Studies
Week Hours:
Spring 2019
(Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.)
The course starts out with an analysis of the historical foundations of strategic management. It deals in detail with strategies for individual business and for multi businesses corporations, including industry analysis, segmentation and analysis of competitive advantage. The course describes strategic change and the strategy process. The final chapter deals with the future of strategy in the context of the evolution of the global capitalistic system.

1. What is strategy?
2. How to think in strategy?
3. How to manage strategy?
4. How to lead in strategy?
5. How to evaluate strategic success?
Tuesday, 15/01/2019
03:30 PM till 06:45 PM
Wednesday, 16/01/2019
08:00 AM till 11:15 AM
Tuesday, 22/01/2019
03:30 PM till 06:45 PM
Wednesday, 23/01/2019
08:00 AM till 11:15 AM
Tuesday, 29/01/2019
03:30 PM till 06:45 PM
Wednesday, 30/01/2019
08:00 AM till 11:15 AM
classic approaches (Clausewitz, Sun tsu), overview over well set methods (positioning; resourve based, proces based, adaptive systems, architecture)
Written exam
basic knowledge of business administration