Online Course Guide of WHU –

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Please use the filters below to select the term (spring or fall) as well as the respective program (BSc, MSc, MBA, Exchange, Doctoral) of your choice for an overview of all modules offered at WHU. The courses are listed under the modules. Please click on a module to see which courses are part of it. If you would like to find out more about a certain course, click on the name of the course to see detail information. The location of the lecture will be reveiled after your course registration on myWHUstudies.

Spring term counts from January - August, fall term counts from September - December.

Important for Exchange Students: As the Full-Time and Part-Time MBA Programs utilize a modular course structure, the dates on which students begin and end the exchange are flexible. Please find here a chronological overview of the preliminary course offering for Spring and Fall.

Spring 2019  ›  Bachelor of Science  ›  Bachelor of Science - 4th Semester  ›  Sustainable Value Creation

Creating Social Value

Course Code:
EAI412
Lecturers:
Prof. Dr. Nadine Kammerlander
Course Type:
BSc Course
Week Hours:
2,0
Term:
Spring 2019
Language:
Englisch
Credits:
3.0
(Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.)
In its traditional form, social entrepreneurship is mostly dealing with developing countries and health, education or income related issues of the poor and socially neglected groups of people. As such, social entrepreneurship projects have often been followed and partly managed or organized by international non-profit organizations. However, current trends and developments point towards an increased interest of entrepreneurs in starting social ventures that contribute to social development and the society while also generating profit. As such, social entrepreneurs face the challenge to balance social topics and ideas with business models targeted towards generating revenue and surplus.

In this course, we look at new forms of social entrepreneurship and focus on entrepreneurial opportunities that deal with current social issues and challenges. While social entrepreneurship has emerged from projects in countries in e.g. Africa or India, this course also looks at social topics in Europe, Germany and other developed countries. Jointly, we identify important social topics that, for instance, deal with unemployment, financial illiteracy, immigration, the homeless, sick or care for the elderly. We discuss the question: What is the future of the social enterprise? And, can profit orientation help to solve social issues or does it rather harm the original intentions of social projects?

In the course we use methods and tools to apply "evidence based entrepreneurship". These methods mainly come from design thinking and customer development and help social entrepreneurs to investiate social problems and social segments using real data and insights. We develop assumptions and test them, using primary and secondary data.

Thus, this course provides a useful framework for students that
1) want to focus on social entrepreneurship and learn more about the functioning of socially responsible ventures and social business models and/or
2) want to complement skills they have gained in other entrepreneurship courses that deal with idea generation, business modeling or business planning.

Main components of the course are:
" Identification of social topics, networks, organizations
" Learning from social entrepreneurship cases
" Identifying and developing a unique social opportunity
" Understanding and describing social value
" Learning to evaluate social ventures and their scalability
" Understanding/addressing concepts of sharing economy

Grading:
Final presentation of group project (group work): 50 %
Reflection paper (individual): 40 %
In-class participation: 10 %
Date
Time
Thursday, 07/03/2019
03:30 PM till 06:45 PM
Thursday, 14/03/2019
03:30 PM till 06:45 PM
Thursday, 21/03/2019
11:30 AM till 03:15 PM
Thursday, 21/03/2019
01:00 PM till 03:15 PM
Thursday, 21/03/2019
04:00 PM till 06:00 PM
Tuesday, 26/03/2019
11:30 AM till 03:15 PM
Tuesday, 02/04/2019
03:30 PM till 06:45 PM
Thursday, 11/04/2019
11:30 AM till 03:15 PM
Thursday, 18/04/2019
08:00 AM till 01:00 PM
We draw on literature dealing with social entrepreneurship and social enterprises, the entrepreneurial process, opportunity identification and evaluation, and social business model generation.
90