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Conducting and Communicating Research

In der Veranstaltung sollen den Studenten Kenntnisse vermittelt werden, nach denen wissenschaftliche Studien (z.B. auch Ihre Abschlussarbeit) relevant und rigoros durchgeführt werden. Im Rahmen der Veranstaltung sollen Sie daher ein Verständnis für die Suche nach und Nutzung von bisherigen Forschungsbeiträgen entwickeln, mögliche eigene Beiträge ("contributions") formulieren, ausarbeiten und verstehen sowie verstehen wie sich Entscheidungen über das Forschungsdesign auf ein Forschungsprojekt auswirken.
Kurs ID
Art des Kurses
BSc Kurs Studium Generale
HS 2020
Juniorprof. Dr. Victor Frederik Jan van Pelt
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
This course provides an introduction to conducting and communicating about research. The main goals of the course are to help students learn about setting up a research project, presenting a research idea, and structuring a research report. This course is particularly useful for students who seek to produce an excellent Bachelor or Master Thesis, assignments, essays, and articles. However, the course also covers essential skills to succeed in nearly any professional career; many professionals must write and analyze research reports, determine the extent to which publicly available research is relevant for their business, and initiate small-scale research projects within their business context to analyze specific interventions and policies.

The course has four online sessions via Zoom:

  1. The first session introduces research; we discuss what research entails, how we use it to explain and understand management and business practice, and why it is useful.
  2. The second session covers different research methods and which goals different research methods pursue.
  3. The third session focuses on presenting and pitching research ideas to a broad audience.
  4. The fourth session explains how to structure a research report and covers referencing techniques.


Students form groups of two at the start of the course. 25% of students’ grades depends on a group presentation in the third session. The remaining 75% of students’ grades depends on a short paper that students write after the fourth session. Both the group presentation and the short paper focus on using a conceptual or theoretical idea, school of thought, or the work of a scholar to offer an answer or perspective to an interesting practical problem or question. Students are encouraged to work on the group presentation and short paper in preparation for or conjunction with the Bachelor or Master thesis. Also, exceptional short papers will be submitted for publication in a suitable journal, blog, or online resource.

Date Time
Tuesday, 22.09.2020 15:30 - 18:45
Wednesday, 30.09.2020 15:30 - 18:45
Wednesday, 07.10.2020 15:30 - 18:45
Friday, 09.10.2020 15:30 - 18:45
Supplemental Reading MaterialStyle: Lessons in Clarity and Grace (Williams)The Elements of Style (Strunk and White)Economical Writing (McCloskey)
OnlineVorlesung (100%)
Präsentation (25%), Kurzes Paper (75%)
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