E-commerce Operations Management - (B-E-M)

This course provides students with current show cases how leading e-commerce startups and companies advance their operational performance through digitalization.

Target group

Students interested in designing, managing and advancing digitally enabled supply chains.

Target

In today’s business world, technology increasingly plays a major role in determining a company’s future competitiveness. In this course, we focus on six main topics that are critical for the success of omni-channel players: i) employee engagement and leadership, ii) managing the forward chain, iii) promotional and judgmental demand forecasting, iv) demand generation through churn prevention and customer reactivation, v) managing the backward chain and vi) customer online interaction to curtail mindless shopping.

Theories

Newsvendor Problem, Risk Pooling, Optimization, Heuristics, Competitive Pricing, Machine Learning, Business / Retail Analytics, Design of Experiments.