E-commerce Operations Management-E-

This course provides students with current show cases how leading e-commerce startups and companies advance their operational performance through digitalization.

Target group

Students interested in designing, managing and advancing digitally enabled supply chains.

Target

In today’s business world, technology increasingly plays a major role in determining a company’s future competitiveness. In this course, we focus on six main topics that are critical for the success of omni-channel players: i) employee engagement and leadership, ii) managing the forward chain, iii) demand forecasting, iv) demand generation, v) managing the backward chain and vi) customer online interaction to curtail mindless shopping.

Cases and readings, mostly working papers under review or recently published articles in top managerial or academic journals, provide novel insights into the e-commerce operations of leading European retail, manufacturing or service companies.

Students will be able to discuss these approaches with numerous guest speakers from industry and academia. This is a great way to study in depth hot topics and rigorous methods in an open and knowledge-sharing atmosphere.

Theories

Newsvendor Problem, Risk Pooling, Optimization, Heuristics, Competitive Pricing, Machine Learning, Business / Retail Analytics, Design of Experiments.