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FTMBA 2020_I Price Management

Kurs ID
MBA MKT621 SI, MBA MKT621
Art des Kurses
FT MBA LV
Wochenstunden
2,0
Semester
FS 2020
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Martin Fassnacht
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
The course covers the following topics:
  • Foundations of price management
  • Price strategy
  • Pricing analysis
  • Price decisions
  • Implementation and monitoring
  • Innovations in price management
  • Industry specific deep dive
Date Time
Wednesday, 11.03.2020 09:00 - 17:00
Wednesday, 18.03.2020 09:00 - 17:00
Wednesday, 25.03.2020 09:00 - 17:00
Thursday, 09.04.2020 23:50 - 23:55
The course enhances six categories of competences:
  • factual knowledge (e.g., pricing terminology, characteristics of price management),
  • management capacities (e.g., price as powerful marketing instrument),
  • global knowledge (e.g., different industries, innovations, consumer insights ),
  • teamwork (e.g., case study),
  • critical thinking (e.g., class discussions, development of solutions for the case study) and
  • practical knowledge (e.g., case study, guest lectures).
Suggestes readings (not compulsory):[1] Simon, H./Fassnacht, M. (2019): Price Management: Strategy, Analysis, Decision, Implementation (Englisch), 1st. Edition, Springer. [2] Nagle, T.T./Hogan, J.E./Zale, J. (2011): The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th ed., New Jersey: Pearson Education.Further literature: Will be announced during the lecture.
Guest Lectures (15%), Lecture (70%), Classroom Discussion (15%)

Grading:
50% Case (intended)
50% Take Home Exam
50% Take Home Exam,
50% Case Study (intended)
Basic Marketing Knowledge
60
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