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FTMBA 2020_I Workshop Platform Economy: Introduction to modern digital business models

Kurs ID
WS025
Art des Kurses
FT MBA LV
Wochenstunden
1,33
Semester
FS 2020
Vortragssprache
Englisch
Vortragende/r
Hamidreza Hosseini
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
ABOUT THE INSTRUCTOR

Hamidreza Hosseini has more than 20 years of experience in management consulting, primarily as an executive at various globally active IT/TK Dax-listed Companies, as well as as a founder of various startups. After completing further training at MIT (Platform Economy and agile Digitalization) and at Y Combinator (Market Entry & Traction and Growth Measures), he has been advising companies since 2013 on digital issues. In 2016 he founded ECODYNAMICS GmbH, which combines his focus on the platform economy and digitalization with strategy creation, conception,development, and implementation for measures regarding market entry, traction and growth. In addition, he regularly conducts lectures and workshops (i.e. ShareBW, Bitkom, Online B2B, DLR, Banking Club, Rotary Club, STARTPLATZ, Solution Space, Digihub Cologne, IHK DigitalCologne, T-Gallery and various universities).

Course SCHEDULE

DAY 1:

09:00 – 09:45 Introduction

  • of the attendees
  • of the course
  • of the scope and expectations

09:45 – 10:30 Introduction to platform economy – part 1

  • Platform economy as a new market mechanism
  • How platform business models change the markets
  • Cornerstones of information economy driven business models
  • Platform economy: why always platforms beat products?
  • Platform business model generations 1, 2, 3, and 4

11:00 – 11:45 Introduction to platform economy – part 2

  • Two- and multi-sided markets
  • Network effect
  • Dynamic ecosystems
  • API-strategy
  • Brief introduction: blockchain & platform economy

11:45 – 12:30 External Speaker

  • Platform economy market view
  • Experiences and pitfalls
  • Q&A

13:30 – 14:15 Introduction in business engineering a platform business model – part 1

  • Platform vision & value statement
  • Value Engineering
  • Design Thinking
  • Rapid Design
  • First approach to build up a platform economy business

14:15 – 15:00 Team session - build up a platform business – idea, vision & value statement

  • Define & scope your idea
  • Define & develop your platform vision
  • Prepare your presentation

15:30 – 16:15 Team presentation

  • Platform business idea
  • Platform vision
  • Platform value statement

16:15 – 17:00 Wrap-up Day 1

  • Wrap-up of the subject matters
  • Q & A

DAY 2:

09:00 – 09:45 Introduction in business engineering a platform business model – part 2

  • Platform business canvas: structure your business idea
  • Ecosystem engineering

09:45– 10:30 Team session part I

  • Platform business canvas: structure your business idea
  • Build up an ecosystem
  • Prepare your presentation

11:00 – 11:45 Team presentation

  • Platform business idea
  • Platform vision
  • Platform value statement

11:45 – 12:30 External Speaker

  • Customer centricity & customer journey in platform economy
  • User based value engineering in platform economy
  • Examples
  • Q&A

13:30 – 14:15 Introduction in business engineering a platform business model – part 2

  • Interaction engineering
  • Business & financial case

14:15 – 15:00 Team session part II

  • Define your interactions
  • Define your business & financial case
  • Prepare your presentation

15:30 – 16:15 Team presentation

  • Pitch you platform business model
  • Business & financial case

16:15 – 17:00 Wrap-up Day 1 and 2

  • Wrap-up day 1
  • Wrap-up day 2
  • Q & A
Date Time
Monday, 23.03.2020 09:00 - 17:00
Tuesday, 24.03.2020 09:00 - 17:00
Required Pre - Readings: https://mobile.nytimes.com/2017/03/21/magazine/platform-companies-are-becoming-more-powerful-but-what-exactly-do-they-want.html?referer=https://www.google.com/https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategyhttps://hbr.org/insight-center/the-platform-economyAdditional Reading Recommendations:Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for YouPlatform Scale: How an emerging business model helps startups build large empires with minimum investmentMatchmakers: The New Economics of Multisided PlatformsThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant TechnologiesLeading Digital: Turning Technology into Business TransformationThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)The Innovator's DNA: Mastering the Five Skills of Disruptive InnovatorsJust for your interest: https://innovation.mit.edu/Just for your interest: https://digital.hbs.edu/
Attendance
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