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FTMBA 2021_I/FTMBA2021_II Workshop Consulting Management in the Digital Age

Over the last fifty years, management consulting has not only been proven as a powerful approach to solve complex non-ordinary business problems, management consulting has become an often admired global service industry with global multi-billion $ corporations like McKinsey, BCG, PwC or Accenture and a long tail of specialized functional and national players. Indeed, the profession has become a highly attractive working ground for top students at business schools and beyond.
Kurs ID
WS019
Art des Kurses
FT MBA LV
Wochenstunden
1,33
Semester
FS 2021
Vortragssprache
Englisch
Vortragende/r
Dr. Jürgen Ringbeck
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
1. Contact information

Prof. Dr. Jürgen Ringbeck

WHU – Otto Beisheim School of Management

40233 Düsseldorf

Juergen.ringbeck@whu.edu

Lena Bell

WHU – Otto Beisheim School of Management

56179 Vallendar

Lena.bell@whu.edu

2. Course description

Over the last fifty years, management consulting has not only been proven as a powerful approach to solve complex non-ordinary business problems, management consulting has become an often admired global service industry with global multi-billion $ corporations like McKinsey, BCG, PwC or Accenture and a long tail of specialized functional and national players. Indeed, the profession has become a highly attractive working ground for top students at business schools and beyond.

Management Consulting has by purpose driving innovation of management principles and tools since its foundation in the early 20th century. Many famous frameworks and tools of strategic and functional management have been invented by leading consulting firms (e.g. BCG matrices).

As the consulting industry experienced a new period of flourishing driven by the mega trend of digital business transformation during the last couple of years, our course also focuses on the implications of digitalization on practices and standards of management consulting.

Lastly, in order to cover the full scope of management consulting, Corona and its implications on the sector cannot be missed out. This course thus also focuses on the questions : Which are the new key challenges and expectations towards consultancies and consultants in the future? Which topics and capabilities will be relevant? And, how will the industry structure and the day-to-day business look like?

3. Preliminary course content

Day 1: Monday, February 22, 2021

  • Introduction to Management Consulting
  • Deep Dive: Essential Skills – “Strategic Management”
  • Case Study preparation
  • Case Study presentation in class
  • Deep Dive: “Digital Transformation – New Services and Business Models Ahead”
  • Deep Dive: COVID-19 implications on Management Consulting

Day 2: Thursday, February 25, 2021

  • Transfer from Campus Düsseldorf (organized by WHU) to PwC Tower Frankfurt (time will be communicated)
  • Invited Lunch at PwC
  • “The Evolution of Management Consulting in the Digital Age” – Olaf Acker, global head of digital services PWC
  • Introduction to the PwC Experience Center – PwC Creative Director
  • 2 Breakout Sessions : E.g. Future of Retail & Future of Manufacturing (IIoT) – PwC Strategy& Team and WHU MBA Students [TBD]
  • Wrap-up
  • Transfer to Campus Düsseldorf
Date Time
Monday, 22.02.2021 09:00 - 16:30
Thursday, 25.02.2021 11:30 - 18:00
This course gives an introduction into the consulting industry and its core methods and tools. It highlights key frameworks and raises new perspectives of management consulting with a focus on strategy and digital transformation. Students have the chance to try out selected tools in a case study.
Please make sure that you have read all materials in this list before the start of the course. Prereading:Christensen, C. M., Wang, D., & van Bever, D. (2013). Consulting on the Cusp of Disruption. Harvard Business Review, 1-10.Leinwand, P., & Mainardi, C. (2010). The Coherence Premium. Harvard Business Review, 1-6.Turner, A. N. (1982). Consulting is More Than Giving Advice. Harvard Business Review, 120-128.
Interactive (hybrid) teaching

Case study analysis and presentation

On-side company visit

Guest lecture and discussion

The students shall bring intrinsic motivation to learn more about management consulting and digitalization to the table. In addition, enthusiasm about solving problems and dealing with case studies is highly recommended.
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