FTMBA 2024 Sustainability and Profit - Turning the Trade-off into Synergy
(1) What are we talking about?
- The triple bottom line: People, Planet, Profit
- Trade-offs and growth mindset
- Managing wicked problems
(2) What’s in it for business?
- Economic potential of sustainability
- Business cases for sustainability
(3) How to get there?
- Purpose and value creation
- Sustainability strategies
- Sustainable business models
(4) Why is marketing essential?
- Value delivery and extraction
- Consumer behavior
- Marketing mix and sustainability communication
Date | Time |
---|---|
Monday, 25.03.2024 | 09:00 - 16:30 |
Tuesday, 26.03.2024 | 09:00 - 16:30 |
Tuesday, 09.04.2024 | 09:00 - 16:30 |
- Navigate the complexity of sustainability:Dive deep into current ecological, social, and economic challenges. Understand the intricate world of sustainability trade-offs, such as the delicate balance between sustainability and profitability.
Unlock the Economic Potential:Realize the economic potential that lies within sustainable practices. Analyze real-world business cases where sustainability not only thrives but acts as a catalyst for financial success.
Craft and Assess Sustainable Strategies:Develop the expertise to create and evaluate sustainability strategies. Learn to construct blueprints for a greener, more sustainable future and measure their impact.
Pioneer New Solutions:Explore innovative solutions that address evolving needs. Identify business models that seamlessly merge sustainability and profitability, positioning yourself at the forefront of sustainable business practices.
Integrate Sustainability into Marketing:Explore the power of sustainability in marketing. Apply sustainability frameworks to the design of new products and services, communication strategies, branding, and price management.
Become a Sustainability Advocate:Master the art of communicating sustainability's vital role. Inspire others in the world of business and society, and earn the support of decision-makers in the pursuit of sustainable practices.
- Lectures
- In-class discussions
- Guest lectures
- (Real-life) cases
- Business simulation
- Presentations
This course is highly interactive and active participation in discussions is encouraged.